Flash Sale Excess And Shortage: Here's The Explanation

Flash Sale Excess And Shortages (Bream Artem Beliaikin - Unsplash)

YOGYAKARTA - You certainly often hear the word flash sale, right? However, do you know what flash sale means and the advantages and lack of flash sales?

Simply put, flash sale means in Indonesian is a lightning sale (a short and fast). Flash sales are often said to be "daily deal".

To make it easier to understand the meaning of flash sales, here are the characteristics of flash sales:

So, flash sale means a form of discount-shaped promotion offered in a short time. universally, the purpose of flash sale is to produce and motivate customers to carry out purchases with lightning.

So, it can be said that flash sale aims to increase product sales turnover. Reporting from repository.unisma.ac.id by Liza Umami Nazuroh, the results of research in 2021 conducted by Herlina, et al, said that there was a significant influence from the flash sale promotion model on decisions in carrying out consumer buyers, you know.

So it's no wonder that nowadays many online stores or e-commerce often carry out flash sales to encourage sales with lightning. Moreover, many e-commerce also often hold regular flash sales, on certain dates or months.

Excess Flash Sale

Quoted from the indeed career page, some of the benefits or advantages of holding flash sales are as follows:

Increase Sales Turnover

Initially, the advantage of holding flash sales was that it could be a fast method to increase sales turnover. The reason is that sales with this method often produce an urgency in the minds of potential buyers.

With the flash sale promotion model, consumers will think quickly in making decisions. Why? because there are concerns about running out of stock.

Purchase of this kind of impulsive, it could make potential buyers worry about running out of good deals offered. Therefore, flash sales aim to motivate customers to buy products or spend more money than usual.

Increase Transactions From Various Consumers

The main thing that has become the attention of flash sales for many people is the reason the concept is to share low prices at limited times. Not only that, but the benefits of flash sales can also bring new customers to your physical stores or online stores.

Because of the arrival of new consumers because they can be fond of the products or offers we offer. This will help increase the loyalty of the brand of customers.

Brands And Online Shops Can Continue To Be Known

The advantage of the existence of flash sales can also increase the understanding of your product brands or online stores, so that many people can know.

There are many various webs to social media dedicated to sharing good offers. So, that matter can be considered by you to show the flash sale we live.

Facilities To Sell Excess Supply Or Low-Interest Products

Flash sale is useful for helping to generate new requests for products, in order to reduce inventory (the company's overall inventory list of goods). For example, selling old products and increasing new products also want to help reduce operating fees and inventory of goods.

Flash sale is also useful for being a place to sell products or goods outside of time that is not sold (as expected). Therefore, flash sake allows us to always create money from inventory.

Not only does it have many advantages and benefits, but actually flash sales also have shortcomings. Generally, shortcomings are seen when customers face problems when the flash sale is running again (specifically on e-commerce sites).

For customers or potential buyers, there are also some things that can be called flash sales shortages, namely:

So after knowing the advantages and shortcomings of flash sales, see other interesting news on VOI, it's time to revolutionize news!