Modena Cooperation, PGN Boosts The Use Of GasKita Services

Photo: Doc. Antara

PT PGN Tbk signed the Head of Agreement for Joint Marketing for Household and Commercial Segment Gas Equipment.

PGN-Faris Director of Sales and Operations Aziz said this collaboration is an effort to improve product service quality in order to give trust to customers, especially GasKita products for the household segment and Small or Commercial Customers.

"The PGN and Modena program plans that will be carried out include sharing socialization activities with PGN and Modena products, bundle promotion for consumers who purchase gas stove products and other gas equipment from Modena," he told the media, Thursday, September 7.

Later, continued Faris, customers will also get free conversion fees to natural gas, attractive merchandise or discounted gas usage bills for certain gas usage. Consumers can also purchase Modena gas-powered household appliances through the Modena Experience Center, Modena Home Center, website, e-commerce, and trusted electronic dealers.

"Modena will be PGN's partner to provide interesting programs, especially for household segment customers and support the use of natural gas which has many advantages, namely safe, practical, modern, and gas that continues to flow 24 hours 7 days," explained Faris Aziz.

Meanwhile, Modena Executive Vice President Bagus Yudha Prastowo said he hoped that this collaboration could increase gas utilization and more household acquisitions to make gas use more efficient.

"We welcome this collaboration and hope it can run in the long term," said Bagus. It is also good to convey that his party has a commitment to Net Zero Emission. Cooperation with PGN strongly supports government policies to be more efficient in energy use.

"MoDINA products are equipped with spare parts to convert to natural gas," said Bagus.

He continued, Modena and PGN also have the same market segment, namely the upper middle class, but there is also a lower middle class segment. Not only is it used for gas stoves in the kitchen of the house, natural gas can be used in other home applications such as water heaters and ovens, as well as for business or commercial actors.

Through this collaboration, both PGN and MODENA are expected to expand their market reach to both PGN and MODENA customers, increase brand awareness, and of course increase sales and engagement with customers.

"The collaboration between PGN and MODENA can provide interesting programs to the wider community, especially PGN customers who use home applications products from MODENA. Hopefully this collaboration will become more and more people will get to know PGN's natural gas products and help increase public interest in switching to using natural gas," concluded Faris.