Danamon Steals Attention From The Young Generation Many Senses Through The D-Bank PRO Application

Photo: Doc. Danamon

JAKARTA - Changes in behavior patterns and digital consumer transactions have had a significant impact, especially for the younger generation who have many minds. In the era of technology that continues to develop, PT Bank Danamon Indonesia Tbk (Danamon) as the "Bank of Your Choice" presents an innovative strategy to fill the needs of every generation of customers.

Through the development of technology, Danamon proved its commitment to becoming a one-stop financial solution provider by reintroducing D-Bank PRO, a mobile banking application that offers various features and attractive benefits for intelligent and up-to-date young people.

Transactions that used to be done offline have now moved to digital and online platforms. What's more, according to a study conducted by Jakpat, the majority of users of mobile banking applications are Millennials and Gen Z, especially in the 23-34 year age range.

Millennials and Gen Z have an important role in accessing banking and forming a banking market in Indonesia now. Because they have a unique characteristic, they have a creative way of thinking to solve problems or you could say they have a lot of reason.

"This careful generality has a unique habit of using mobile banking. They tend to use more than one application to compare the prices of goods or services before transacting. They also seek maximum benefits from each transaction they make. In addition, they tend to prefer digital banking services that offer features that make it easier for them to transact in various needs such as transfers, investments to forex. They are also more adaptive to technology and multitasking in their work," said Chief Digital Officer of PT Bank Danamon Indonesia Tbk, Andreas Kurniawan, in his statement, Monday 4 September.

"Even so, this generation is also an anti-brake generation that makes it difficult. As a "Bank of Your Choice," Danamon continues to develop the D-Bank PRO mobile banking application as a strategy to improve services to customers because we have aspirations to continue to grow and provide financial solutions to customers," added Andreas.

D-Bank PRO is a transformation from the previous version, namely D-Bank, and offers a gercep, anti-trouble, and new features that will meet the needs of customers who need sat-set performance. With the D-Bank PRO, Danamon hopes to captivate the hearts of intelligent and up-to-date young people by providing convenience and tempting profits for those who want to manage their finances.

With the various features and benefits offered, the D-Bank PRO could be the choice that #AlWAYS Tempting the younger generation in managing their finances in order to achieve the targeted financial goal.

The D-Bank Pro application provides features divided into five main categories, namely Compre-hensive Daily Transactions, Credit Card Management, FX Transactions, Investment & Protection, and Account Information & Management. These features are designed to facilitate the various financial needs of customers.

For the younger generation who often need anti-slow transactions because of their many daily needs, it can be supported by various features in the Comprehensive Daily Transactions category. Customers can transfer to various banks online, transfer using the BI FAST feature, payment using QRIS, bill payments (water, gas, electricity, credit cards), purchases (top-up e-wallet, data packages, pulses), and withdrawing cash without card. Don't forget, there is a cashback promo of up to Rp1 million/month if transactions use QRIS in favorite merchants with program periods until January 31, 2024.

In addition, customers will get free of charge when doing an e-wallet top up with Danamon Save. From the transactions made, customers can also monitor their financial cash flow with existing features in the Account Information & Management category such as checking balances and account mutations, downloading e-statements, updating customer profiles, blocking or unblocking cards, changing PIN or password, activation or non-activation of login biometrics.

Continue to the Credit Card Management category, this feature is to support the younger generation who are financially literate in managing their credit cards. Customers can convert transactions into installments for up to 36 months with the My Own Installment feature, transfer the remaining credit card limits to accounts with the Money Transfer feature, credit card payments automatically, bill payments with credit cards, connect credit cards to D-Bank Pro, credit card activation, block or unblock credit cards, change PIN or credit card limit, to request additional supplement credit cards.

For customers who want to achieve financial goals by developing their assets as well as managing risk, there are categories of FX Transactions whose profits are brave enough to compete. In D-Bank PRO, na-customers can transfer foreign currencies to other, domestic and international banks, buy or sell foreign currency up to 10 currencies (IDR, USD, JPY, EUR, GBP, AUD, NZD, CHF, SGD, and CNH) with a rate of exchange rates that dare to be pitted on only starting from Rp. 10 thousand, the transaction feature of bank notes on D-Bank PRO services for 5 currencies (USD, JPY, EUR, SGD, and AUD), the features of Valas buying and selling transactions with Danamon special exchange rates during trading hours, and market information features.

In addition, there are also categories of Investment & Protection, where customers can place deposits, purchase bonds, and purchase direct vehicle insurance from applications with ap-proval within 1x24 hours.

With the D-Bank PRO, customers can plan their future, manage finances easily, and make various transactions with gerceps, anti-brams and sat sets. Through a familiarization campaign that uses the tagline #AlwaysMenggoda, Danamon hopes to attract a reasonable young generation to use D-Bank PRO as a variety of mobile banking applications of their daily choice.

"By focusing on developing technology and commitments to customers, Danamon continues to innovate to meet the needs of the younger generation who are increasingly digital. Danamon continues to strive to provide convenience, comfort, accessibility, and security that is always improved to its customers. D-Bank PRO is a clear proof of Danamon's dedication in providing relevant financial solutions and following the times. Danamon D-Bank Pro is real that cans do benefits and promos. These various promos can be pitted and tested, so let's start switching to D-Bank Pro, "concluded Andreas.