The Story Of A Sandal Trader From Pemalang, Building A Family Dream House From Selling Results At Shopee

Photo: Special

JAKARTA - Saiful Amri (35), succeeded in realizing his dream of building a house in Pemalang City, Central Java for his family. Saiful is a child clothing trader who is able to achieve turnover of up to billions per month after switching to sell online. Whereas five years ago, Saiful only sells around with a daily income of Rp. 40 thousand.

Saiful's journey to build the children's clothing business that he gave Raffakids, which now has a billion turnover, is not smooth. After graduating from high school, this man from Pemalang complained his fate to the capital and worked as a mobile phone kiosk employee who was finally closed in 2017.

Saiful turned to the bird feed business and also tried bird farming. However, this business also did not run smoothly because many birds fled and died. Saiful also tried selling sandals around the village, but his hard work for months did not bring satisfactory results.

"I had time to go to the field myself to go around. It turned out that from morning to 10 at night, my turnover was only Rp. 100,000 with a net income of Rp. 40 thousand, even though I was tired of asking for forgiveness," said Saiful, quoted on Saturday, August 5.

The situation is getting more complicated with the arrival of the COVID-19 pandemic, but Saiful sees new opportunities by making masks from convection residues and making profits of up to Rp. 30 million. He used the money for capital to sell online at Shopee by buying cellphones and clothing materials.

Three years ago, I learned about selling online and Shopee has the widest and most buyers' market. I also follow in the footsteps of some of my friends who sell at Shopee, who have been successful first," explained Saiful.

According to Saiful, marketing is the main key to increasing sales. This 35-year-old man was active in'repulsing' various features on Shopee to boost turnover, until finally Saiful got one of the best strategies to attract attention and establish closeness with buyers through live broadcasts on Shopee Live.

The live shopping strategy implemented by Saiful has succeeded in increasing sales of Raffakids stores. In fact, now sales through the Live Shopping feature reach 20 percent of the total sales.

"I feel Shopee Live is easier and more fun. I also don't have to talk continuously during live broadcasts. In addition, there are often discount discounted discounts at night, so I use it to catch up with turnover so that my store sales can be maximized because buyers also like this," explained Saiful.

In addition, the key is in marketing strategies and don't give up. In the fasting month yesterday, I continued to broadcast on Shopee Live after Tarawih and in my hours I fasted. As a result, the number of orders could increase 40 times, from 50 orders a day to 2000 orders. Alhamdulillah, for more than a year I sell at Shopee, have built a house and owned a warehouse," he said.

The increase in sales through the live streaming feature on Shopee is in fact not only increasing during Eid, but also in a number of other twin date campaigns.

The story of Saiful shows the potential for selling on e-commerce platforms, especially by utilizing existing features. With determination, hard work, and mastery of the right marketing strategy, Saiful managed to achieve his success.