JAKARTA - Economist and researcher at the Institute for Development of Economics and Finance (INDEF) Ahmad Heri Firdaus projects that Argentina's FIFA Matchday event will be profitable for the Indonesian economy.
Ahmad said that the match that presented Lionel Messi cs was projected to increase the circulation of money by Rp500 billion.
"The impact of all activities towards the FIFA Matchday Indonesia vs Argentina match is expected to improve the community's economy, including MSME players," he told the media quoted on Saturday, June 10.
He explained that sales of merchandise and other MSME products are expected to grow more advanced economic activity. This was conveyed by researchers
He further added that the circulation of money could be obtained not only in terms of ticket sales, but also from other affected aspects.
"Judging from various aspects, such as merchandise, broadcasting rights, sponsorship, accommodation, transportation, food and beverage industry players, including MSME players in the sector, makes the circulation of money reach approximately Rp. 500 billion. So it is estimated that by the end of the day, economic activities from upstream to downstream to downstream to derivative industries will be more crowded because they are encouraged by this match," said Ahmad Heri Firdaus.
The large economic turnover of the match further convinced PT Bank Rakyat Indonesia (Persero) Tbk or BRI to support the FIFA Match Day match which attracted the attention of the Indonesian people.
One of BRI's concrete steps in helping and succeeding the event is to become a sponsor and provide privileges for its customers in making match ticket payment transactions earlier, namely in the presale on June 5, 2023. Purchase of FIFA Matchday Indonesia vs Argentina tickets specifically for BRI customers can use BRI Credit Cards, Online Debits, to BRI Virtual Accounts (BRIVA). In particular, payments through BRIVA can be made through BRI ATMs, AgenBRILink, and transactions are more practical to do through Super Apps BRImo.
In addition to having a big economic impact, PSSI Chairman Erick Thohir revealed that the FIFA Match Day is very important to build national football characters.
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"Because it's not just a month or two to form the national team but it should start now," he added.
FIFA Match Day, he continued, is not only playing but also studying while increasing the mentality and morale of Indonesian players if Indonesia can too.
Regarding BRI's support for this match, BRI President Director Sunarso said that the match which was held in Indonesia was a form of BRI's support for national football so that it could continue to record achievements in the global arena.
In addition, Sunarso also revealed that the FIFA Match Day Indonesia vs Argentina match will provide good opportunities and potential to move the economy, including for MSMEs involved in this match.
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