JAKARTA - Right at the even age of 51 years, PT Food Station Tjipinang Jaya (Food Station) as BUMD Pangan DKI Jakarta collaborates with strategic partners of PT Citra Borneo Utama, Tbk, PT Borneo Mitra Bersama Sejati, and PT Binamas Karya Fausta to produce 3.3 million liters of Oil.
President Director of Food Station, Pamrihadi Wiraryo, said that with the production of 3.3 million liters, it could meet approximately 15 percent of the needs of Jakarta residents or approximately 10 percent of the needs of Jabodetabek residents.
For the initial stage, the Food Station has purchased 3,000 tons of cooking oil from PT Citra Borneo Utama, Tbk to be packaged in a simple package under the Minita brand, both in bottled bottles and 1 liter worth.
"Currently, the average cooking oil consumption of Jakarta residents is approximately 11 million liters per month. Meanwhile, the Jabodetabek area is approximately 24 million liters per month. Thus, our production with partners of 3.3 million liters per month can at least meet approximately 15 percent of the need for cooking oil for Jakarta residents," said Pamrihadi in his official statement, Friday, April 28.
Pamrihadi hopes that with this production, the Food Station and partners will make prices under control because the supply is available, especially for DKI Jakarta residents.
As we know today, the main issue of simple packaged cooking oil is the availability of supplies which are sometimes still on-off. The supply is limited and not smooth. Now we are here to expedite the supply process with a total production capacity of Rp. 8,000 liters per hour. Then prices in other regions are sometimes still above the Highest Retail Price (HET)," he said.
Later the Oilita will be distributed by Distributors, in the price range between Rp. 13,000-13,500, even though the HET is Rp. 14,000. This means that the Distributor, who is a Food Station partner, still sells Oilita at a price that is far below HET. So the hope is that the oilita that reaches the community will not cost more than HET," added Pamrihadi.
Pamrihadi added that what the market targets from the production of Oilita are second-degree distributors to derivative distributors.
We have partners who are able to distribute the production of the Oilita, such as partners of the Rice House. So far, they sell products of medium rice, cooking oil, sugar, flour, beef, and other commodities. Through these partners, the target is to be a derivative market or household," he said.
For the time being, the focus of the distribution of Oilita is still focused on non-modern markets first. New Milestone
Food Station's collaboration with two strategic partners to produce Oilita along with the 51st Anniversary Celebration is a new milestone. Previously, Food Station developed new products, one of which was Fortification Rice FS NutriRice, Rice cultivation cooperation, and the last one was Rice House.
اقرأ أيضا:
Ini merupakan salah satu milestone bagi Food Station. Kami punya tradisi membuat milestone. Seperti diketahui sejak beberapa tahun yang lalu, precursor kami telah banyak menciptakan milestone dan kita melanjutkan milestone ini. Hari ini milestone tersebut kita lakukan bersamaan dengan Milad Food Station yang ke- 51, kita melakukan produksi perdana Minyita, paparnya.
According to Pamrihadi, Food Station requires agile partners (agiles) that can always be stimulated or stimulated by adrenaline.
"During your partnership with the Food Station, don't think about being able to sleep well because 24 hours will be annoying. Why, because our DNA is energy that is always passionate. So the DNA is Food Station, whoever the leader is, will definitely progress. Indeed, our roadmap for the next few years will reach 5 trillion in revenue per year," said Pamrihadi.
Furthermore, Pamrihadi explained that the Food Station will always create new milestones for the pride and welfare of the residents of DKI Jakarta and Karayawan.
"We want to move in silence, but without reducing the spirit of giving the best for DKI Jakarta. Hopefully what we are doing today is beneficial for the residents of DKI Jakarta and along with this 51st anniversary the Food Station will fly even higher," he said.
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