JAKARTA - Google announced two new campaigns Empowered for Google AI. The two campaigns are Demand Gen and Video View, which will make it easier to connect with consumers and encourage demand from the middle funnel, to purchases.
Research has shown that 87 percent of consumers say that YouTube helps them make purchase decisions more quickly. This ad solution uses relevant immersive advertising materials to encourage action and conversion at the right time.
Demand Gen Campaign
The Demand Gen campaign offers a unique set of features specifically designed for today's social market needs. With your best-performing demand Gen, your video and image assets are integrated across Google point contacts focused on YouTube entertainment, YouTube Shorts, Discover, and Gmail.
This product reaches more than 3 billion monthly users as they stream, scroll, and connect.
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With all the new construction channels from Demand Gen, Google makes it easier for you to present the best-performing image and video assets to Google Ads and preview its appearance before running.
Video View Campaign
With the Video View campaign, brands can maximize views across in-stream, in-feed, and now YouTube Shorts, all in one campaign.
In the initial testing, the Video View campaign had reached an average of 40 percent more views than passable intermediate cost-by-view campaigns.
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