Vans And Gucci Collaboration Creates Virtual Experience On Roblox Metaverse

Gucci and Vans collaborate to present a virtual experience in the metaverse. (Photo; Doc. About Fashion)

JAKARTA - Recently, Vans and Gucci have launched their latest partnerships in the form of meta-partnerships. This partnership will open access to various items in "GUCCI TOWN" and "VANS WORLD", within Roblox.

Although Gucci is a high-end fashion brand, the price of Vans products is more affordable. Both brands have grown and had their presence in the Roblox metaverse for some time.

Gucci Town itself was launched in May 2022 and has hosted various events with other brands such as those held by Miley Cyrus. Meanwhile, Vans is one of the first fashion brands to adopt the platform in September 2021.

This is not the first time this fashion brand has worked together. Vans has been involved in the Gucci Continuum project that encourages collaboration between brands and allows designers, brands, and artists invited to reinterpret Gucci's past works or used materials.

Although Roblox has recently come under negative scrutiny over children's privacy and security concerns, the platform has revised its advertising policy to address this issue. Some large companies have even reduced their marketing efforts in the metaverse, but Gucci and Vans have proven that this strategy still has great weight and interest.

In addition, the House of Gucci has created an interesting virtual experience for its community. Players can explore different spaces to create, connect and collect items.

They can also compete in various games to get GG Gems, find and create unique works of art, and learn about Gucci's history and expertise. In addition, players can also show their personal Gucci style around the world, explore limited edition virtual boutiques of Gucci items, and rest while connected to other community members.

Selain pengalaman virtual ini, scamvenger hunt khusus yang dikembangkan bersama Vans telah berhasil menghubungkan Gucci Town dengan Vans World. Para pemain dapat mengumpulkan semua item di setiap dunia untuk memperbayakan hadiah eksklusif untuk avatar mereka yang hanya tersedia untuk waktu yang terbatas.

The partnership between Vans and Gucci at Roblox shows that the metaverse world still has a lot of potential to be explored by well-known brands and provides a unique experience for the brand's fans.