JAKARTA - Automotive manufacturers often use various methods to introduce their vehicle products to consumers. In addition to machinery, features, and vehicle design, one of the factors that also attract consumers is the choice of exterior color.
Rolls-Royce, a luxury car manufacturer from England, understands the importance of an attractive color choice. They applied this concept to their latest model, the Rolls-Royce Spectre, which is also their first electric vehicle.
Spectre has several interesting color choices, including standard colors such as Black Diamond, Salamanca Blue, and English White. In addition, premium colors such as Chartreuse, Twilight Purple, and Magma Red are also available. However, among all these color choices, there is one very attractive choice, namely the Morganite color.
Morganite colors are inspired by the name of a luxury gemstone which has a feminine pink feel. Rolls-Royce Spectre with Morganite colors shows its grace side on the highway. This color gives a luxurious impression without being too flashy, in contrast to the pink color on other cars.
The Morganite color selection was not done just like that. Anders Warming, director of Rolls-Royce Design, explained the reasons behind this color selection. Warming said that Morganite represents the style and luxury that exists in Spectre. They try to make this pink look fun and attract attention.
"We need colors that attract fashion tastes without being too pink. We add sophistication to the rona inspired by makeup or cheeks," said Warming, quoted from CarBuzz, Monday, July 10.
Although the color selection is interesting, Morganite is not suitable for everyday use and is more suitable for certain luxury events. This color is inspired by the luxurious fashion style that allows unlimited creations.
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The EV Spectre is the first environmentally friendly luxury vehicle from Rolls-Royce. The vehicle is equipped with an electric motor that produces a combined power of up to 585 dk and a 900 Nm torque. Rolls-Royce claims that Spectre can reach a speed of 0-100 km/h in 4.5 seconds.
In addition, the Spectre battery also has impressive performance. With a capacity of 100 kWh lithium-ion, this vehicle can cover a distance of up to 500 km in one charge, based on the WLTP cycle.
However, customers who have ordered these vehicles must be patient. Due to high demand, Rolls-Royce provides a longer waiting time for Spectre, which is scheduled to be delivered by 2025.
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