YOGYAKARTA - Formulating a business plan is the first step that must be taken by potential entrepreneurs when starting a business. Business plans are not just a matter of preparing business capital or selling strategies. There are still many novice entrepreneurs who make mistakes in making business plans.
Business plan is a reference in operating a business. A business that is run without planning is like a vehicle that is traveling without direction and will never reach its destination. That is why business plans are so important as a roadmap so that businesses can run smoothly until they develop.
Business plans can be called a written document that contains a detailed explanation of business goals and how to achieve them. Not a few businessmen are still wrong or mistaken in doing so. Here are some mistakes in making business plans that are still common.
Formulating a business plan does require careful consideration or calculation. The business plan includes everything related to business activities, starting from vision and mission, product, financial planning, operational management, and so on.
With careful planning, a business can run smoothly as expected or wishes to achieve its goals. So that your business doesn't mess up, here are some mistakes that need to be avoided in making business plans.
Every business that is run must have a clear purpose or vision. One of the mistakes that still occurs a lot of business planning is not having a clear purpose. It's useless if your product is good and your marketing strategy is good but there are no goals to be pursued.
Goals in a business are targeted or motivated in carrying out a business. Without a goal, the business will not run effectively, lose to competitors, and can stagnate or not develop. Therefore, in preparing a business plan, there must be a clear goal to be achieved.
Another mistake that is often made is an obscure business model. The business model is the concept or method of how a business can benefit. The business model is actually almost the same as the business plan, but explains more in detail the points or how to earn profits.
The business model includes a number of things that are in a profit-making strategy, including product selection or services for sale, market targets, costs or prices set, and others. Without a business model, a business is difficult to develop and vulnerable to failure because there is no inclusion as fuel for business operations.
Financial matters are also important things that must be planned in a business. There are still many novice businessmen who make mistakes in financial preparation. Not a few businessmen make unrealistic financial projections.
Financial planning must be made in detail and realistic. The mistake that is often made is to make an estimate of profits with too high a value. To avoid these errors, you must calculate in detail all variables in the business, starting from production costs, price increases, and others.
Many businessmen are also in a hurry to run their business without doing market research first. Whereas market research is needed to develop a business plan in more detail and relevant to market needs. Moreover, the development of the world of the economy is running quickly so that business people are required to always be able to adapt.
Research or market analysis must be carried out in depth. Usually market research can be done in more than a month to be able to really recognize all aspects in the business world that are involved.
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Another mistake that novice businessmen often make is not focusing on customers. Whereas a business must be present to answer customer needs. In the business world, customers are kings who must be served so that businesses can benefit.
It's useless if your product is quality and attractive but not needed by the target market. So you need to pay attention to who your customer segment is, what problems they face, and how solutions can be given.
Those are some mistakes in making business plans that are often carried out by novice entrepreneurs. So that you can run smoothly as expected and based on a good business plan, avoid a number of things above.
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