WIR Group Presents Web3 Ecosystem And Imersive Technology At The Indonesia Data And Economic Forum 2023

Photo: Doc. WIR Group

JAKARTA - WIR Group (PT WIR Asia Tbk), an immersive technology company and Web3 focused on Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI), are partnered with Katadata to attend the 2023 IDE (Indonesia Data and Economic) Forum.

IDEA (#IDEKatadata2023) 2023 is an economic and data discussion forum held on July 20, 2023 at the Grand Ballroom Hotel Kempinski, Grand Indonesia, Jakarta. This event was opened by the Minister of Finance of the Republic of Indonesia, Sri Mulyani, and was attended by a number of experts and relevant stakeholders. Carrying the theme "Indonesia Rising", Forum IDEA 2023 discusses opportunities and challenges on the way to Indonesia Maju 2045. One of the main points presented in this forum is related to the development of a digital ecosystem that is fair and sustainable. In line with that, WIR Group presents the Web3 ecosystem and various immersive technology solutions supported by AR technology.

Gupta Sitorus, Chief of Sales and Marketing Officer of WIR Group, said AR technology is important in shaping a more in-depth interactivity and digital experience future.

"Through participation in the 2023 IDEA Forum, we are committed to presenting several examples of immersive and interactive technology applications that are able to change the way people interact with data and information," he said.

In the event, WIR Group introduced a variety of innovative products and solutions that combine AR, VR, and AI technologies, focusing on gaming as an approach to enhance user involvement in the use of digital technology. The concept of gamification aims to create interesting, educational, and entertaining experiences for visitors to the 2023 IDEA Forum.

Several gamification modules displayed by WIR Group in the 2023 IDEA Forum, including Magic Mirror, a screen that visitors can use to take pictures with digital objects in the form of traditional Indonesian head decorations.

There is also Indoraging Angklung, which is an angklung music game that is integrated with AR technology where this game uses the voice recognition feature of the sound of angklung music played on the screen. In addition, visitors can also play motion tracking-based games such as Catch the Coin where visitors have to move in front of the screen to collect points.

Gupta also added, as the only technology company that is a gaming partner in the 2023 IDEA Forum, his party can contribute to expanding insight and knowledge about the potential of interactive technology in Indonesia.

"We believe that by utilizing this technology, we can create more interesting experiences, facilitate access to information, and encourage inclusive digital economic growth in our country," he said.

According to the results of a Google Temasek study, Bain & Company, Indonesia's digital economy value in 2022 is 77 billion US dollars or grew 22 percent (yoy) and is predicted to almost double up to USD 130 billion in 2025. For this reason, technological solutions will be one of the key factors in encouraging Indonesia's economic growth. WIR Group as a technology company has presented various digital economic solutions for various business and industrial sectors.

With this technology, companies can increase their business growth by expanding the reach and impact of their digital marketing, increasing interactions with consumers, and increasing customer satisfaction and loyalty.

For example, through the use of AR and VR technology, WIR Group has helped the business sector to improve consumer experience. In addition, WIR Group also provides technology solutions for commerce.

By leveraging AI, companies can analyze consumer data and user behavior to provide personal and relevant experiences. This technology helps companies increase the effectiveness of marketing campaigns, optimize targeting, and strengthen relationships with customers.

"WIR Group really appreciates the opportunity given by Katadata to join the 2023 IDEA Forum. By providing wider access to interactive technology and enabling companies to optimize the potential of the digital economy, WIR Group contributes to accelerating the development of the digital industry in Indonesia through its technological solutions. Through this collaboration, it is hoped that the Indonesian people can better understand and optimize the potential of interactive technology to achieve sustainable economic development and digitalization goals," concluded Gupta.