JAKARTA - The furniture importer company brand Laflo PT Imago Mulia Persada Tbk (LFLO) targets revenue of IDR 84 billion throughout 2023.
President Director of Laflo Erlangga Ksatria said the target was an increase from the previous year's revenue of IDR 64.6 billion. The company's profit target for 2023 is IDR 8 billion.
"At least 10 percent of the net profit," he said during a public expose, in Jakarta, Monday, June 19.
Erlangga explained that in the period from January to May 2023, marketing sales were IDR 39.6 billion, up 34 percent from the same period the previous year which was recorded at IDR 29.5 billion. Meanwhile, Laflo targets marketing sales by the end of the year to be IDR 120 billion.
Meanwhile, 2022 net profit was recorded at IDR 3.3 billion compared to the previous year's period of IDR 1.7 billion, resulting in an increase of 91 percent.
LFLO's optimism is overshadowed by the sentiment of the rupiah exchange rate which is in a downward trend. Erlangga admitted that his party would maximize the suppression of operational costs because the rupiah exchange would affect the price of goods.
"Our transactions are two rupiah and euros. We were in a difficult position when the euro reached Rp. 18,000," he explained.
In order to achieve this target, LFLO has prepared a number of business plans, one of which is to expand the reach of international quality products at more affordable prices.
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In addition, the development of digital sales platforms will also continue to be improved and strengthened. These two plans will further support LFLO's policy of expanding market share, so that LFLO products can be enjoyed more throughout Indonesia.
Not only that, the addition of outlets and types of businesses is also one of the strategies. LFLO opens three outlets in 2022, in 2023 LFLO will attract the attention of the city of Jakarta by opening a new outlet in the strategic area, SCBD, Jakarta.
The opening of a new outlet that will only be operated in the third quarter of this year is to be more affordable in location and price, bringing jumps to a more contemporary and classy market in Jakarta.
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