JAKARTA - Increase the competitiveness and opportunities of the local MSME market, PT Pupuk Kalimantan Timur (Pupuk Kaltim) facilitates three fostered businesses at the Expo 2023 MSME Digital Market (PaDi UMKM) which will take place in a hybrid manner at Sarinah Building, Jakarta, starting Wednesday, June 14.
In this expo, the three fostered MSMEs facilitated by Pupuk Kaltim are businesses engaged in wastra, each Batik Kuntul Perak and Batik Berat Rice from Bontang City, as well as the typical South Kalimantan Sasirangan Fabric business. All of them are members of a BUMN House pavilion together with Pupuk Indonesia Group fostered partners, as a form of harmonization between companies in advancing MSMEs in Indonesia.
In addition, Pupuk Kaltim also facilitated the promotion of 14 other assisted MSMEs online during activities, ranging from the snack and souvenir business sector, traditional oil to herbal drinks.
Not to forget that various interesting activities and entertainment were also held by Pupuk Kaltim during the agenda, such as the performance of Amuraa Band and Friends with special guest guests Sandhy Sondoro, who managed to attract the enthusiasm of the visitors who attended.
"All of them can be accessed by visitors who come to the location, in the heirloom area of the Sarinah base floor," said Director of Finance and General Pupuk Kaltim Qomaruzzaman, Thursday, June 15.
Qomaruzzaman explained that the development of MSMEs is one of the focuses of implementing TJSL Pupuk Kaltim, by encouraging all assisted business actors to produce quality works through a series of assistance provided. Like the Silver Kuntul Batik and Wet Rice Batik, it is a local Bontang MSME product that has won the Indonesian National Standard Mark User Product Certificate (SPPT SNI) from the National Standardization Agency (BSN), with quality that has also been recognized nationally.
"These two batik products not only exist at the local level, but are also able to penetrate the national market and compete with similar crafts from various regions in Indonesia," said Qomaruzzaman.
Even in a number of international-scale events, these two batik products fostered by Pupuk Kaltim received positive responses from various circles. This also proves that the results of Bontang's original creative products are able to compete and are ready to advance to international levels. So that the development of potential to open wider opportunities continues to be encouraged by companies, so that fostered MSMEs can penetrate the global market.
Some of the events facilitated include the side event of the 42nd ASEAN Summit in Labuan Bajo, as well as the MSME expo which was held in the context of the Mandalika MotoGP in 2022. Where the MSME assisted by Pupuk Kaltim was declared to have passed the curation, as one of the superior products of Indonesian works.
"This market potential is expected to continue to be expanded by fostered MSMEs, with various exhibitions and activities facilitated by Pupuk Kaltim. From this we can prove that local products are no less competitive than foreign products," said Qomaruzzaman.
He said that Pupuk Kaltim will continue to focus on the three main programs for implementing TJSL according to the mandate of the Ministry of SOEs, namely education, the environment and development of MSMEs. So that the development of competitive local business actors is increasingly achieved, accompanied by increased human resources and more optimal environmental quality.
All fostered MSMEs continue to be encouraged to produce quality works, in order to be able to compete with similar products and have an impact on welfare to create independent business fields through sustainable assistance.
"Gradually Pupuk Kaltim continues to encourage and facilitate fostered MSMEs to get SNI SPPT, so that the competitiveness of local business actors will grow and develop. Not only in the wastra sector, but also in all fields such as food and beverages and other products," continued Qomaruzzaman.
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Regarding the digitization of MSMEs, Pupuk Kaltim has also been developed in an integrated manner through the marketplace that oversees hundreds of MSME actors in Bontang City. This is a form of the company's seriousness in developing the potential of business actors, so that they can reach a much more significant market.
This is in line with the spirit of PaDi MSMEs in encouraging the digitization of MSMEs in Indonesia, so that the products and services offered can be optimally absorbed by the market.
"Business actors are also equipped with digital knowledge and business management skills, so they are able to adopt current technological developments to boost market potential. This is a continuation of targeted coaching that continues to focus on Pupuk Kaltim for fostered MSMEs," concluded Qomaruzzaman.
PaDi UMKM Expo 2023 batches 4th lasted until 18 June 2023, followed by 669 fostered MSMEs from various agencies, institutions to the Ministry of Cooperatives and MSMEs to Pupuk Indonesia Group. Through this activity, MSME actors are encouraged to enter the digital ecosystem, and are able to expand the market to the global.
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