BBI & BBWI 2023 Is Ready To Be Held In Palu, Central Sulawesi, This Is The Role Of The KKP

JAKARTA - The Ministry of Maritime Affairs and Fisheries (KKP) plays the co-campagn manager of the Proudly Made in Indonesia (BBI) and Proud to Travel in Indonesia (BBWI) in 2023 in Central Sulawesi (Sulteng).

"KKP together with the Ministry of Energy and Mineral Resources (ESDM) have collected data, training, and assisting MSMEs in Central Sulawesi as the host of Gernas this year," said Director General of Strengthening Competitiveness for Marine and Fishery Products (PDSKP) KKP Budi Sulistiyo in Bincang Bahari which was held at the KKP Jakarta Building, Tuesday, July 25.

Budi said, there were a number of roles by the KKP in the event, namely lifting processed products made from fish such as abon tuna, abonhead fish, unagi kabayaki, cydat fish meatballs and so on.

He added that the KKP also supports improving product standards, quality and packaging, ease of access to capital, ease of licensing services and facilitation of promotions through assistance and technical guidance to marine and fishery MSMEs.

"We also encourage the development of diversification of fish-based snack products (snacks) in order to support stunting management to open access to retail and digital marketing markets," he said.

On the same occasion, the Regional Secretary (Sekda) of Central Sulawesi Province, Novalina, said that he had curated 105 MSMEs in the fashion, culinary, handicraft and IT categories. These MSMEs have also been onboarding in the digital ecosystem while having produced transactions of up to IDR 5.1 billion as of mid-July 2023.

"Later, at the top event, six winning MSMEs will be selected consisting of the three MSMEs with the highest transactions and three environmentally friendly MSMEs," Nova explained.

Meanwhile, the Managing Function for the Development of MSMEs at Bank Indonesia (BI) Central Sulawesi Regional Office, Fadli Akbar, hopes that Gernas BBI and BBWI will further strengthen MSME branding, as well as increase their love for local products while changing the mindset of MSMEs to continue to innovate.

Therefore, he said BI had prepared a series of activities after the peak of the campaign on August 5-6, 2023.

For your information, Gernas BBI and BBWI 2023 are targeting an increase in MSMEs or small and medium industries that are included in the digital ecosystem. In addition, it is targeted that there will be a transaction of IDR 5 billion.

The synergy support for data collection, coaching and promotion of MSMEs also involves BNI, Telkom, Gojek, Grab, Bukalapak, Garuda Indonesia, Shopee and Yokee, PT. Pertamina, PT. MIND ID, PT.PLN, PT. BANK BRI, PT. Bank Mandiri.

The highlight of the event will be held at the GOR Park, Palu, Central Sulawesi, on 5-6 August.