Netflix Gets Five Million Active Users On Ad-supported Packages

JAKARTA - Netflix has managed to attract nearly 5 million monthly active users to its new advertising-level service, more than double since early 2023.

The service, which was previously dubbed Basic with Ads and is now Standard with Ads, was launched in November 2022.

During a presentation in 2023 Upfront this week, Netflix stated the service now has nearly 5 million global monthly active users, a different size from subscribers, as many people in one household can use one Netflix account.

"More than a quarter of our registrants are now choosing ad packages in the countries that provide them," said Greg Peters, co-CEO Netflix.

"The involvement in our advertising plan is similar to our comparable non-advertising plan," he added.

The company noted that the average user age is 34 years. In addition, more than 25 percent of new registrations are also at the advertising level.

"The signal promises: involvement in our advertising plan is similar to our comparable non-advertising plan," said Peters.

"That's important because it's all started and ended with consumers. That's why, despite all the competition out there, Netflix is the most popular streaming service today," he added.

The price is indeed cheaper than similar packages from other streaming services, such as Disney Plus and HBO Max.

Where they set a price of 10 US dollars (Rp149 thousand) per month, while Netflix is only 7 US dollars (Rp104 thousand) per month.

Furthermore, CNET, quoted on Friday, May 19, managed to dig deeper into the Standard with Ads service, where they found incomplete films and TV shows, but ads were not played on all fronts.

The duration of the screened ad varies, such as 30 seconds one time and a 75-second ad break at another time. Last month, Netflix also introduced an upgrade to ad-supported packages, including the quality of 1080p video (an increase from 720p) and streaming capabilities on two devices simultaneously.