HPM Ready To Continue Positive Trend Entering The Second Quarter 2023
Entering the second quarter of 2023, PT Honda Prospect Motor (HPM) recorded sales of 8,246 vehicles until April 2023.
The new Honda Brio display recorded the most sales among other models of 3,456 units or 42 percent of Honda's total sales.
Sales Marketing & Business Innovation and Customer After Sales Operation Director of PT Honda Prospect Motor, Yusak Billy, said that the old Brio model had a small number, but the demand for Brio models and other Honda cars remained high.
"Until now, consumer demand for Honda products remains high, so we are optimistic that it will be supported by the refresher of the Honda Brio model and SUV models, Honda's sales trend this year will continue to be positive," Billy said in his statement.
Another model that recorded high sales behind Brio was HR-V with 1,939 units, followed by WR-V with 1,161 units, All New Honda BR-V with sales of 1,047 units, and CR-V with 267 units.
Then, there are also models such as Mobilio with 164 units, City Hatchback RS with 141 units, All New Honda Civic RS with 30 units, Accord 22 units, All New City 18 units, and All New Honda Civic Type R sold 1 unit.
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PT HPM also offers the sales program "New Spirit Honda Baru" until June 2023 where customers get free periodic maintenance costs.
The program also holds Customer Gathering which takes place at the nearest official Honda dealers and consumers have the opportunity to get an additional value of at least IDR 5 million for each Honda car purchase.