Meta Begins to Roll Out WhatsApp Direct Payment Feature in Brazil

JAKARTA - Meta CEO Mark Zuckerberg has announced that everyone in Brazil can now make payments directly within WhatsApp chats.

"People in Brazil will be able to pay local businesses right in WhatsApp chats," Zuckerberg said in his announcement, on Tuesday, April 11.

This new checkout experience will allow users to shop, as well as pay directly for what they buy on WhatsApp without having to open the website, open another application.

"We're rolling out the feature today to a small number of businesses, and will be available to many more in the coming months," he added.

Zuckerberg also said that this feature will allow users to pay for goods and services using Mastercard and Visa debit, credit, and prepaid cards issued by the many banks participating in the service.

Small businesses using the WhatsApp Business app can link a supported payment partner, such as Cielo, Mercado Pago, or Rede and place orders within the app to receive payments from their customers securely.

Like other WhatsApp features, Meta guarantees user safety. The company says that the card number will be encrypted and stored securely. You will also be asked to create a PIN, so every time you make a payment, you must enter the PIN.

"We also offer customer support to ensure help is available, if needed," explains the company.