Cloud Kitchen Multi-brand Provider Startup, Legit Group Raises Initial Funding

JAKARTA - A multi-brand cloud kitchen concept and operator company, Legit Group managed to secure series A funding totaling USD 13.7 million (IDR 205.3 billion) from a number of investors on Tuesday, April 11.

This funding round was led by MDI Ventures, a venture capital firm from PT Telkom Indonesia Tbk, and participated by Sinar Mas Digital Ventures (SMDV), East Ventures, and Winter Capital.

Founded in 2021, currently Legit Group operates four well-known brands, starting from Pastaria, Sei'Tan, Sek Fan, and Ryujin which are located in more than 30 points in Greater Jakarta. Uniquely, the brands under the Legit Group do not have an offline location, but instead operate using a cloud business model.

"Through the funding obtained from MDI Ventures, this can strengthen Legit Group's commitment to presenting more food in various places, while continuing to innovate and improve our technology to achieve a more efficient operating system," said Bram Hendrata, Chairman of Legit Group, in a statement received in Jakarta.

Currently, Legit Group's business sector is growing rapidly. While most of the new regular cloud kitchen businesses are focusing on increasing their ability to serve more customers in new areas, Legit Group has seen the potential for a new generation of F&B technology to maximize profits.

In the midst of macroeconomic conditions that often require startups to remain profitable, Legit Group sets its top priority to achieve economic balance while continuing to strive for a healthy economic unit.

As a step towards achieving this goal, Legit Group also announced plans to expand in 2023 by targeting the Greater Jakarta area and other cities that have large shipping market potential.

"Through support from various parties, a strategic approach, and our commitment to product quality excellence, we are confident that we can continue to produce relevant products of the highest quality in more regions in Indonesia," concluded Bram.