Axel Springer And OpenAI Collaborate To Present News Summary On ChatGPT

Axel Springer, in collaboration with OpenAI (photo: x @axelspringer)

JAKARTA - Global news publisher Axel Springer is working with OpenAI, the company behind ChatGPT chatbot, in the first agreement of its kind to present a summary of Axel Springer's content in response to a ChatGPT question. This was announced by the company on Wednesday, December 13.

As part of this agreement, when users ask ChatGPT questions, this chatbot will provide a summary of relevant news stories from Axel Springer's brands, including Politico, Business Insider, Bild, and Welt. The summary will include material from stories that usually require subscriptions to read. Summary will include Axel Springer's publication as the source and provide a link to the full summary of the summary.

According to Tom Rubin, Head of Intellectual Property and OpenAI Content, a summary will be available on the ChatGPT as soon as the article is published, so the latest news is part of the user experience. "Content Axel Springer will start appearing in the first quarter of 2024," Rubin said.

This content will get a "profitable position" in ChatGPT search results, with the aim of increasing traffic and subscription revenue for Axel Springer's brands, according to sources familiar with the deal.

"OpenAI will also pay for Axel Springer's content which is used to train the big language model that drives ChatGPT. The content includes archived material," Rubin said.

The two companies did not disclose the financial details of the deal, which lasts for several years and is not exclusive, according to Rubin.

"We want to explore the opportunities of journalism supported by artificial intelligence - to bring quality, social relevance, and model of the journalism business to the next level," said Chief Executive Axel Springer, Mathias Doepfner, in a statement quoted by VOI from Reuters.

This deal comes as publishers consider suing tech companies for copyright infringement by using their content, without permission, to train big language models. In addition to struck a deal with artificial intelligence companies, they threatened to file a lawsuit over possible copyright infringement and demanded compensation for content used to train artificial intelligence models.

Artificial intelligence companies, on the other hand, benefit from training their models with accurate and up-to-date information, making news content the desired source of training data. Artificial intelligence systems such as ChatGPT have amazed consumers and businesses with their ability to plan holidays, summarize legal documents, and write computer codes.

Axel Springer's deal is the second deal between OpenAI and the main news publisher. In July, OpenAI struck a deal with the Associated Press, where AP licensed part of its news story archives to the Microsoft-backed technology company.

AP will gain access to OpenAI's technology and product expertise as part of the deal, for undisclosed financial details. "The deal with AP is "not about the display of content," Rubin said.

Another deal may follow soon. In November, Chief Executive News Corp, Robert Thomson, said the company was in "adultary discussions" to reach an agreement to use its content for generative artificial intelligence.

News publishers have been slow to adopt generative artificial intelligence technology due to concerns about the tech's tendency to produce factually inaccurate information, as well as challenges in distinguishing between human-produced content and computer programs.

On Friday, December 8, Europe reached a temporary agreement on historic EU rules governing the use of artificial intelligence. The agreement includes new transparency obligations for basic models such as those that power ChatGPT, including revealing what materials they use to train their models. These obligations could expose tech companies to more potential lawsuits or encourage them to make deals