Platform X Officially Sues Media Matters Over Advertising Manipulation Alongside Pro-Nazi Content

X Corp demands Media Matters for losses from losing advertisers (photo: dock. unsplash)

JAKARTA - In accordance with legal threats from Elon Musk some time ago, X Corp, formerly known as Twitter, has officially sued Media Matters, a non-profit watchdog group.

Some time ago, Media Matters reported that platform X placed ads from large companies next to pro-Nazi content. This article became such a debate that several companies stopped advertising on the platform.

Musk as owner of X followed through on his threat on Saturday, November 18. From the lawsuit filed by X Corp, Musk feels that Media Matters is fully responsible for all of X's losses.

Today, November 21 to be precise, Musk shared demands from Texas Attorney General Ken Paxton regarding fraudulent activities carried out by Media Matters at X. Paxton officially opened an investigation into the problems created by the organization.

"We are examining this issue carefully to ensure that the public is not deceived by the schemes of radical left-wing organizations that simply want to limit freedom by reducing participation in the public square," wrote Paxton, quoted by VOI from Elon Musk's Twitter.

This lawsuit will also investigate the issue of algorithm manipulation that deliberately manipulates users' user experience to incite large advertisers on X. In other words, Media Matters is considered to deliberately want to leave a bad impression on the platform.

Meanwhile, Media Matters doesn't seem bothered by X Corp's lawsuit. From a report by The Verge, Media Matters President Angelo Carusone said that they would not be affected by the demands. Carusone is confident that his organization will prevail.

"Elon Musk has spent the last few days making inappropriate legal threats, raising outlandish conspiracy theories, and launching vicious personal attacks against his enemies online," Carusone said.

Media Matters also considers that X sued them in a frivolous manner. Platform X is also considered to deliberately want to silence their way of criticizing the company.