Rocked By A Number Of Scandals, Toyota Successfully Maintains The Throne As Automotive Manufacturer With The Most Sales In The World

Toyota Raize. (Doc. Global Toyota)

Toyota Motor Corporation, a giant automotive company from Japan, managed to record impressive sales during 2023 despite being haunted by various scandals that tarnished the company's image.

Throughout this period, this car manufacturer has sold 11,233,039 vehicles globally (increased 7.2 percent), including the Toyota, Lexus, Daihatsu, and Hino brands.

Of the more than 11 million units, 2,304,809 of them were generated from car sales in Japanese territory. Meanwhile, 8,928,230 other units came from sales outside their own homes.

Quoted from the company's website, Wednesday, January 31, vehicles with Toyota brands managed to sell up to 10,307,395 units globally (up 7.7 percent), with 824,258 vehicles from Lexus.

Meanwhile, this brand also controls the Japanese market by obtaining sales of 1,672,970 units, an increase of 29.8 percent compared to the previous year. Meanwhile, sales outside Japan amounted to 8,634,425 vehicles, an increase of 4.3 percent.

From the Daihatsu brand, globally managed to obtain sales figures of up to 790,441 units, an increase of 3.2 percent from the previous year's gains. The brand includes one of the best-selling in the solar market by obtaining sales of up to 595,322 units, an increase of 3.3 percent. Unfortunately, the proceeds from sales outside Japan only won 195,119 units, but an increase of 2.7 percent from the previous one.

Then, the heavy vehicle brand Hino obtained unsatisfactory results by selling 135,203 vehicle units or a decrease of 9.8 percent from the previous year. Meanwhile, in the Japanese market, only got 36,517 units (down 11.2 percent) and outside Sakura 98,686 units (minus 9.3 percent).

Furthermore, Asia became the region with the highest sales of 3,318,504 units (outside Japan), followed by North America with a total of 2,617,033 vehicles, then Japan with 1,672,970 units, then Europe with 1,126,107 cars, and the Middle East region completing the top five with a total of 568,257 vehicles.

From the electrification sector, the manufacturer founded by Kiichiro Toyoda received total sales of 3,679,557 units worldwide (an increase of 35 percent. Hybrid Electric Vehicle (HEV) is the best-selling segment in environmentally friendly vehicles as many as 3,420,004 units (an increase of 31.4 percent).

Then, the Plug-In Hybrid (PHEV) car ranks second as the electrification segment implemented in Toyota with a total of 124,755 units, an increase of 38.1 percent globally.

Meanwhile, Battery Electric Vehicle (BEV) contributed sales of up to 104,018 units (upgrading 325 percent), followed by Mild-Hybrid (MHEV) with 26,859 vehicles, and Fuel-Cell (FCEV) with 3,921 units.

With this result, Toyota managed to maintain its throne as the world's most-selling vehicle manufacturer for four consecutive years, beating several brands like the Volkswagen Group with sales totaling only 9.2 million vehicles and Hyundai-Kia with 7.3 million vehicles.