YOGYAKARTA Although not many people know what niche perfume is, the appearance of the perfume is starting to be looked at and even become a lifestyle. niche perfume is favored because its aroma is considered more unique, original, and not widely used. This article will discuss information about niche perfume which is now becoming popular.
In simple terms, niche perfume is a perfume product that is not covered by any fashion house, designer, or celebrity. Niche perfume is produced by companies whose scale is smaller, but bigger than indie perfume.
Quoted from the Painfum London website, in the 1980s, perfume designers were flooded with fragrances that were considered homogeneous. This happens because perfume producers create fragrances that are similar to one other perfume because of the popularity factor. In addition, reduced creativity and limited originality make perfume seem to smell the same.
This condition makes consumers leave the best-selling perfume even more in the 90s. They are starting to look for a more unique and original fragrance alternative to satisfy them. As a result, the producer of niche perfume has started to become a big brand and has even become known to many people. Several brands of niche perfume which are now increasingly famous, such as Jo Malone, Serge Lutens, Le Labo, Frederic Malle, Creed, Penhaligons, Parfum de Marly, and many more.
Not all types of perfume can be called niche. Here are some criteria that make perfume that can be said to be niche, quoted from the Painfum London site.
niche perfume is usually produced on a limited basis considering that this product is not covered by large companies. In addition, products are sold through places that are not classified as luxurious, such as boutiques or online retailers. While manufacturer perfume is usually sold en masse at department stores.
The fragrance of niche perfume usually has a unique fragrance and some even call it exclusive compared to the mainstream fragrance. In addition, perfume often uses rare ingredients with a higher quality quality. The perfume aroma is also usually more complex and even layered so that it is widely liked by perfume lovers. It's natural that many people think that perfume is a unique identity.
The maker of niche perfume has an internal perfume maker. Meanwhile, the maker of mass manufacturer perfume will usually be performed by third parties. The existence of an internal perfume maker attached to niche perfume is one of the identities of this type of perfume.
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The price of niche perfume is usually more expensive than mass-produced perfumes. This happens because the quality of the ingredients used is higher and the number of productions is limited.
niche perfume is not mass marketed in order to maintain its exclusivity so that there are no advertisements on television, it does not involve celebrity models. Interestingly, niche perfume will be marketed by mouth to mouth.
It is also recommended to find out the type of perfume that matches the personality.
In addition to what niche perfume is, visit VOI.ID to get other interesting information.
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