Sun Life Indonesia Invites The Young Generation Of Indonesia To Realize Entrepreneur Dreams In The Sun Entrepreneur Program

Photo: Doc. Sun Life Indonesia

In order to encourage entrepreneurial enthusiasm for the younger generation, Sun Life Indonesia officially launched the Sun Entrepreneur program as a solution to an innovative entrepreneurial-based empowerment program in the insurance industry. Together with Ibnu Jamil and Ririn Ekawati as Sun Entrepreneur Ambassador, the program is designed to help individuals strengthen the foundation of entrepreneurship, improve business skills, and pioneer entrepreneurial travel with minimal risk in the insurance agency distribution business with Sun Life Indonesia.

The younger generation of Indonesia is currently considered a productive and progressive generation and has great interest in pursuing the dream profession of becoming an entrepreneur. According to a Collaboration survey, 58.3 percent of respondents who are in the productive age range choose to become entrepreneurs or business people as a profession to earn income and earn a living.

Changes in the concept of entrepreneurs create paradigm shifts and perspectives on how to earn income and livelihood among young people. However, along the way, most young people still have minimal knowledge and capital to implement the dream profession.

Ibnu Jamil as Sun Entrepreneur Ambassador and owner of Nasi Goreng Jamilos revealed that being an entrepreneur has been his dream for a long time because he realizes that the trend in the entertainment world is very dynamic where he cannot just rely on the artist profession.

"However, building a business is not an easy thing, especially after I saw that many businesses had to go out of business during the pandemic. With the limited knowledge and business experience I had, I really felt the various challenges that had to be passed, ranging from business capital, various licensing, marketing and branding strategies, to high quality control. I also had doubts about my desire to entrepreneurship because of the risk of failure that could occur at any time," he said, quoted on Saturday, February 17.

Shierly Ge as the Chief Agency Officer of Sun Life Indonesia stated that the Sun Entrepreneur was specially designed to answer various doubts and obstacles of the younger generation in entrepreneurship. More than just a program, Sun Entrepreneur is a collaborative forum that enriches and supports Indonesia's young generation to become a young entrepreneur in the insurance industry.

"Being an entrepreneur by building a business in the form of self-agent distribution in the life insurance industry is one of the low-risk business opportunities and does not require large capital. Doing business through independent agency distribution is not only selling insurance products, but also expanding business expansion by building an agency team," explained Shierly.

Sun Entrepreneur is designed to print entrepreneurs in the field of independent agency distribution through intensive training programs with professionals in the insurance industry regarding entrepreneurship, creativity, and self-developing for 6 months. Furthermore, they can run their systems and within 2.5 - 3 years they can have their own agency distribution business.

To build a more dynamic and visionary entrepreneurial community, this series of Sun Entrepreneur programs begins with a community-based sharing session with Ibnu Jamil and Ririn Ekawati and other business actors who have succeeded in proving success in building their dream business.

Ririn Ekawati as Sun Entrepreneur Ambassador and owner of Eleven Thirty said that having a business that is in accordance with passion or hobby is everyone's dream, but the risk of loss in entrepreneurship will always exist.

"How can we manage and minimize these risks is something we have to anticipate. One solution that can be utilized is to join Sun Entrepreneur. Through Sun Entrepreneur, young people can now build a business with #TimRirin and #TimIbnu in the form of low-risk independent insurance agency distributions, does not require large capital, and most importantly there will be a mentoring program in running their business. Let's join us in Sun Entrepreneur and find your passion to become a young entrepreneur and boss for yourself now, "said Ririn.

The Sun Entrepreneur program has a limited quota, free of charge and has several selection stages that all registrants must fulfill. Visit the website www.sunlife.co.id and complete the available Sun Entrepreneur registration form. Applicants who meet the requirements will be contacted by Sun Life Indonesia to take part in the selection stage.