Strengthen Distribution Network, Homeco Victoria Makmur Targets 50 Million Consumers By 2030

Management of PT Homeco Victoria Makmur Tbk. (Aris Nurjani / VOI)

JAKARTA - The trading holding company PT Homeco Victoria Makmur Tbk (LIVE) officially took the floor on the Indonesia Stock Exchange (IDX), Monday, February 12. In its inaugural trading, LIVE shares rose 17.57 percent to a price position of IDR 175 per share until 09.10 WIB.

LIVE president director Ellies Kiswoto said the IPO marks a historic milestone for the big trade industry and especially for Homeco Living in asserting its position as market leader providing household equipment and equipment.

"Homeco Living is the leading provider of household equipment and equipment and is the main choice for Indonesian families, known for its high-quality competitive products." he explained Monday, February 12, 2024.

Ellies mengatakan, Homeco Living konsisten menunjukkan peningkatan yang rasio profitability selama periode 2020 hingga Juli 2023 dimana Perseroan mencatatkan peningkatan pendapatan sebesar 94,70 persen sepanjang tahun 2020 hingga tahun 2022.

According to Ellies, this is due to the participation of the company's subsidiaries in providing vaccine carriers for the Indonesian government in 2022 as well as increased utilization of various distribution channels, and the development of various new brands.

Ellies said that through this IPO Homeco Living is committed to continuing to strengthen the distribution network with a vision of serving up to 50 million consumers by 2030.

In addition, the Company will also expand its product portfolio to meet market expectations that continue to grow, especially among millennials and Generation Z.

"With a focus on sustainable growth, Homeco Living is ready to answer changes in consumer dynamics and maintain its position as a market leader that the Indonesian family believes in," added Ellies.