JAKARTA - Early last year, YouTube introduced a beta tip feature dubbed Applause. Now, the company is back with an update on this feature. Among other things, the name was changed to Super Thanks.
Quoted from Mashable, Wednesday, July 21, just like Super Chat, the Super Thanks feature gives creators a new way to generate revenue from their videos. Likewise, it is easy for viewers to give tips directly to creators.
With Super Thanks, fans can tip their favorite creators by adding some money to the comments. YouTube is also presenting animated GIFs of balloons as a sign of gratitude to its fans.
Not only that, user comments are also made more colorful and prominent so that content creators and other viewers can see them. It's worth noting that content creators don't need to go live.
Fans can give Super Thanks on any video uploaded to their channel, whenever it's uploaded, as long as the creator is a YouTube Partner and monetization is enabled.
Super Thanks will provide these creators with a new revenue stream that doesn't depend on ads. Instead, this revenue will come from a much more reliable factor, namely their fans.
However, Super Thanks is currently in beta, but YouTube has expanded to thousands of other content creators in 68 countries. This feature is also accessible on mobile and desktop devices.
Fans can donate in three tip options: $2, $5, $10 and $50 for a single live stream of their favorite creator's content.
With the Super Thanks feature, YouTube says this will be the company's fourth "Paid Digital Good," alongside the aforementioned Super Chat, as well as Super Stickers and paid channel subscriptions. YouTube takes about 30 percent of this Paid Digital Good.
Many content creators still don't have the option to turn on Super Thanks, but if you're one of them, don't worry, YouTube says it will expand its Super Thanks tip feature to all creator content in its YouTube Partner Program sometime later this year.
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