JAKARTA - Snap is back with its advertising business being brought to its two most interesting features on Snapchat, namely Spotlight and OpenAI-based chatbot, My AI.
Announced during his presentation at the NewFronts advertising show Snap started advertising testing on Spotlight last year, but now it will launch it globally.
Of course this move is quite meaningful for Snap, where its advertising business has experienced a decline in sales for the first time as a public company, although Snapchat users have increased 15 percent year-on-year to 383 million.
Spotlight itself, which awards popular short video creators, has more than 350 million monthly users according to the company.
Furthermore, Snap also brings advertisements to My AI. This chatbot will be able to display sponsor links directly in chat with users.
The company says sponsor links are intended to be relevant to conversations. For example, if a user asks a restaurant recommendation for dinner, then My AI can then restore links sponsored by local restaurants or food delivery apps.
If users talk about weekend trips, My AI can restore sponsor links from airlines or hotels. Or if a user talks about video games, users may receive links to similar games from local retailers.
Snap reminds users, where platforms store their AI conversations until users delete them manually, as quoted from TechCrunch, Wednesday, May 3.
Lastly, Snap also provides a major sports sponsorship package that will help active marketers on Snapchat during some of the world's biggest sporting events.
Such as the upcoming 2024 NBCUniversal Paris Olympics and the upcoming Women's World Cup, which will be in the form of exclusive content across Stories, Spotlight, and Camera.
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