JAKARTA - The #TahunIniPulang campaign organized by SnackVideo, during the month of Ramadan this year, has succeeded in disbursing funds of IDR 700 million, in realizing the dreams of SnackVideo creators to celebrate Eid together with their families in their hometown.
"After three years of not returning to their hometown, the enthusiasm of users for #TahunIniPulang celebrates Eid al-Fitr is very large. There are more than 1.7 million unique videos and stories shared by users through the #TahunIniPulang campaign on SnackVideo," said Yugo Prabowo, Head of Operations Kuaishou Technology Indonesia in a written statement received in Jakarta.
Apart from that, through this campaign, Yugo also saw a very strong spirit of solidarity between the SnackVideo community. Where they do good by making videos to collect points to donate.
"The results have raised additional funds of up to IDR 100 million, which were then given as Holiday Allowance (THR) for 10 SnackVideo users," added Yugo.
For a full month, users have been sharing fun stories in SnackVideo's #TahunIniPulang campaign. In the first week of Ramadan, users can share their reasons for wanting to return to their hometowns with #KamiMauPulang.
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Meanwhile, in the second week, users share the exciting things they miss from their hometowns through #RinduPulang.
The challenge continues into the third week with #JalanPulang which tells about preparation and travel back to his hometown. The last challenge is #PulangBersamaSnack. In this fourth week, users tell about the hometowns and traditions that take place there.
It is the touching, interesting, and inspiring story that allows 10 active SnackVideo users to be selected to get THR of 10 million rupiah each.
Kampanye #TahunIniPulang yang diluncurkan oleh SnackVideo pada awal bulan suci Ramadan, mengajak pengguna untuk saling berbagi kebahagian dan membantu pengguna lain yang ingin pulang ke kampung halaman. Video-video bertema #TahunIniPulang karya 10 pemenang kompetisi mudik gratis SnackVideo bisa disaksikan di https://sck.io/3p0zd9Y5.
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