The candidates for legislative members from the Golkar Party have enlivened the 730th Anniversary of the City of Surabaya by installing billboards as part of a political strategy ahead of the 2024 General Election (Pemilu).
"Right now, the era is soft political marketing and usually the strategy is stored longer in the minds of voters," said Surokim and senior researcher at the Surabaya Survey Center (SSC) in Surabaya, East Java, Saturday, May 27.
The socialization carried out by prospective candidates is considered as a soft political marketing effort that can strengthen their image and get a better position in the middle class of urban communities.
According to a political observer from Trunojoyo Madura University (UTM), the political strategy carried out by Golkar candidates in Surabaya in enlivening Surabaya City Anniversary is part of efforts to strengthen their social capital and build good stories for Surabaya residents.
He stated that the current political era prioritizes soft political marketing, where this strategy can be stored longer in the minds of voters.
"What are the contributions, what are the contributions, and what can be given to this city? Be a good entrance to social capital for Golkar candidates," said the Deputy Chancellor III for the UTM Academic Sector.
Surokoim also added that the various political marketing methods that are currently being carried out make it difficult for the public to distinguish between legislative candidates (caleg) and their parties. Therefore, according to him, the efforts made by the Golkar candidates in enlivening Surabaya City Anniversary can strengthen their stories to Surabaya residents.
"I think the effort is good to strengthen the story telling others to the people of Surabaya," he said.
Arif Fathoni, Chairman of the DPD II of the Surabaya Golkar Party, previously instructed prospective legislators from his party to participate in celebrating Surabaya City Anniversary with various positive activities.
"Surabaya is the city where these people's servants will devote their time and mind, the people of Surabaya are the masters they will serve," he said.
According to him, this moment can be used to remember the importance of Arek Suroboyo's contribution in the history of the Indonesian nation. He also emphasized that these people's servants will devote their energy, time, and thoughts to the people of Surabaya who are their masters.
The billboards and banners of potential public servants from the Golkar Party of Surabaya City seemed to fill protocol roads, end of the alley, and stuck to people's stalled places in the villages. Although there are no official instructions to do this, the Golkar candidates collectively realize the importance of these efforts and do so according to their respective abilities.
By taking advantage of the moment of Anniversary of the City of Surabaya, the Golkar candidates hope to strengthen the support and trust of the people of Surabaya, as well as build positive stories about parties and their candidates. The closer it is to the 2024 General Election, this kind of political strategy is expected to influence voter perceptions and
gain wider support. In a competitive political atmosphere, efforts to achieve a better position in a middle-class urban community can be an effective strategy.
The candidates for Golkar legislature who carry out socialization through the installation of billboards in various locations in the city of Surabaya also rely on stories and contributions they can make to the city. By considering the importance of social capital in politics, this step is expected to build a strong relationship between candidates and the people of Surabaya.
However, political observer Surokoim Abdussalam also noted that in today's political era, where various political marketing strategies are used, it is often difficult for the public to distinguish between legislative and party candidates. Therefore, it is important for Golkar candidates to strengthen their stories to Surabaya residents so that they can distinguish the contributions and values that these candidates can present.
In the context of preparations for the 2024 General Election, the steps taken by these prospective Golkar legislative candidates can provide benefits in building public support and awareness of parties and their candidates. Through efforts to socialize that involve the community directly, it is hoped that Golkar candidates can get stronger positioning in the eyes of Surabaya voters.
With various strategic steps taken by political parties and prospective legislators ahead of the 2024 election, it can be hoped that political competition will be more intense. People in the city of Surabaya and all of Indonesia are expected to receive clear information and can distinguish between the candidates and the programs they offer. The 2024 election is an important moment for Indonesian democracy, where wise choices must be made to choose a leader who is able to bring change and face the challenges faced by the nation.
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