For Sports Fans In Jakarta, Open A Shop At GI

Photo: Special

JAKARTA -England Indonesia announced the opening of their second concept store in a popular shopping center in Jakarta, Grand Indonesia Mall, on June 9, 2023. This store will offer a different and unique concept for fans of outdoor activities and urban sports styles.

The King's brand is rooted in the town of Annecy near the French Alps, founded in 1947. With its natural environment and climate conditions creating the right conditions for outdoor activities so that it became the beginning of the birth of this brand.

As a leading brand in outdoor sports, Solomon has been at the forefront of the industry from the start. Over the past 75 years, the brand has continued to innovate to develop high-tech shoes to improve the performance of its users.

With more than 190 stores in 91 countries across Europe, North America and Asia, Solomon has formed many global retail partnerships to bring professional outdoor sports products to a wider consumer base.

Ruth Theresia, Brand Manager of Solomon Indonesia, said that in 2021 PT Surya Bumi Retailindo (SBR Group) brought Brand Embleman to Indonesia in the hope of supporting outdoor activities of Indonesian people, where Indonesia is very rich in mountains and trail running terrain.

The first concept store by Indonesia, opened in 2022 in Bandung, is designed for outdoor sports enthusiasts, with all products directed at the performance of natural traffic, urban running, and hiking. However, responding to the development of trends and market brand Candidates in recent years, the Concept store Singapore Grand Indonesia will feature more Sportstyle products, such as sneakers XT 6 and ACS Pro, as well as performance complementary products such as Speedcross, Pulsar series, Hydration System, and other accessories.

In terms of interior concept, Grand Indonesia interprets a combination of cross-country sports in modern urban activities. The interior elements focus on the game of the natural and city paradoxes, with a centerpiece that interprets the physique of mountain soil whose level is arranged with transparent glass material," said Ruth, in Jakarta, Friday 9 June.

At the Grand Opening on June 9, 2023, Indonesian Assembly presents a special experience for guests with tropical rainforest landscapes, special curated music, and ready-to-eat coffee from Common Ground.

With this latest addition, Indonesian Emirates can not only serve outdoor sports fans, but also meet the needs of consumers of urban sports style trends.