Apple, Disney, And Other Big Companies Stop Advertising On Platform X

A number of large companies have stopped their ads on platform X (photo: dock. unsplash)

JAKARTA A number of large companies have reportedly suspended their ads on platform X due to antisemitism content. This row of companies adds to the long list of advertising problems on X.

The New York Times reported that Apple, Disney, and Lionsgate had stopped advertising on X shortly after Elon Musk supported the conspiracy theory of antisemitism. In addition to the three companies, Warner Brothers Discovery and Paramount Global are also reportedly attracting their ads.

It is not clear whether these five companies have indeed withdrawn from X because of Musk's uploads that support antisemitism conspiracy theories, but the time of withdrawing adjacent ads has made a number of parties think so.

Apple hasn't actually fully withdrawn their ads. They are just mediating on advertising because of unexplained doubts. However, the company has voiced concerns some time ago.

In September, Apple CEO Tim Cook said his company was thinking about whether they should continue advertising on X or not. He acknowledged that the problem of antisemitism on the platform was quite dire.

Platform X continues to have problems with its advertisers, even with the recent decline in the International Business Machines (IBM). The company doesn't feel welcome with placing their ads on X.

Media Matters, a non-profit supervisory organization, reported that a number of advertisements from tech giants were placed alongside pro-Nazi posts and promotions against Hitler. Ads from IBM are one of them.

This placement is unacceptable to them because they do not tolerate any form of hate speech and discrimination. However, the unnamed executive X Engadget defended himself by saying that the ad could not be monetized.

X realized that the placement was not ideal, but that the upload from this ad only got a small number of shows, which was around 8,000 views. Although this statement is true, X still has to fix their advertising problems.

Losing a lot of advertisers, especially from big companies, is not good news. X needs to remember that during this summer, their advertising revenue has fallen more than 50 percent.