Linkfire Will Be Exclusively Integrated With Apple Podcasts

Integration of Linkfire and Apple Podcasts (photo: Apple)

JAKARTA - Tech giant Apple announced that its podcast platform, Apple Podcast, will soon be integrated exclusively with Linkfire, a marketing platform used by artists and world top labels.

Later, with a Linkfire account, creators will be able to generate an unlimited number of smart links to demolate to their podcasts and measure how listeners engage with them, while respecting listeners' privacy.

Not only that, creators can also customize their Linkfire page to connect listeners to their shows in other apps and related product features, such as social channels, newsletters, merrch stores, and live events.

"These pages, which are easy to organize and work on devices, are designed to connect listeners to events and subscribe to Apple Podcasts," Apple wrote in its announcement.

Using the Linkfire Insights dashboard, creators will be able to measure user engagement in real-time with this link and page, including anonymous visits and click-through-levels.

"When listeners use these pages to access Apple Podcasts, creators can see new engagement insights, including whether listeners have played episodes or participated in an event on Apple Podcasts," the company added.

Then, podcast creators offering Apple Podcasts subscriptions and participating in Apple's podcast affiliated program, can add their affiliated tokens to the Linkfire link to measure free trials, subscriptions, subscription revenues, and the resulting affiliate commission using this link.

Linkfire for Podcasts has been launched today, but only in limited beta with creators and events for now. It will be globally available this year. Additional features, such as the ability to customize the link brand and invite collaborators, can be opened with a subscription of 9.99 US dollars (Rp150 thousand) per month.

"Through our exclusive partnership with Apple Podcasts, the world of leading podcast platforms, Linkfire for Podcasts provides new engagement insights that open up new marketing capabilities for creators while respecting listeners' privacy," said Jeppe Faurfett, founder and CCO Linkfire.