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JAKARTA - FIFA, a global football regulatory body, continues to advance into the world of the metaverse and its immersive experience by launching the "WE ARE" initiative. They have just submitted trademark applications in nine different categories, marking their commitment to expanding their presence in the digital world.

The move includes VR gaming, virtual clothing, great sports, entertainment services, and more. FIFA strives to create deep experiences for football fans through innovative technologies and platforms.

One example of the innovations that have been made by FIFA is launching a replica of the World Cup virtual stadium. Through advanced VR technology, fans can experience the stadium atmosphere directly and watch matches in a way they have never experienced before. This virtual stadium replica provides a very realistic experience and approaches a real situation, allowing fans to engage more in the game.

In addition, FIFA has also launched a Phygtlis application that provides an in-depth fan engagement experience. This app allows fans to repeat unforgettable moments of the World Cup through interactive content. With features such as selection of important moments, replaying goals, and exclusive interviews with players, Phygtlis brings fans closer to big events in football's history.

In addition to focusing on VR and fan applications, FIFA is also exploring the potential of non-fungible tokens (NFTs) by launching "FIFA+Collect" in partnership with Algorand. Through blockchain technology, FIFA can create and manage unique digital assets that football fans can trade around the world.

By launching these innovative initiatives, FIFA has really changed the way fans interact with football on Web3. They take advantage of the latest technology to create more in-depth experiences, deliver virtual stadiums, interactive fan apps, and the possibility of interesting NFTs. FIFA continues to move forward in exploring the metaverse environment and expand its presence in the digital world in order to meet the expectations and needs of football fans in this modern era.


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