TikTok And Candle Media Collaborate To Create Content And Entertainment

TikTok and Candle Media, backed by Blackstone, will jointly create content and entertainment (photo; dock. pexels)

JAKARTA - TikTok and Candle Media, backed by Blackstone, will jointly create content and entertainment brands as part of a broad strategic partnership in the United States. This was announced by the companies on Tuesday, June 20.

One of the key parts of this partnership is Hello Sunshine, Reese Witherspoon's company that Candle acquired in 2021. TikTok will provide access to production houses behind the HBO series "Big Little Lies" to the #BookTok community on the platform to find talent that can help develop film, TV and audio projects.

Hashtag "BookTok" has reached more than 147 billion views on the short video sharing app.

TikTok, which is owned by ByteDance from China, will also allow advertisers to buy ads directly next to Candle content and share the ad revenue as part of this collaboration.

The media candlestick was founded by former top executives Walt Disney, Kevin Mayer and Tom Staggs.

Candle Media is a company engaged in content and entertainment production. They focus on developing film, television and audio projects. As a company founded by former executive Walt Disney, Candle Media has expertise in creating and producing interesting and high-quality content.

They work with creative talent and industry partners to develop and produce projects that include various genres and platforms. In their partnership with TikTok, the Candle Media will use access to the #BookTok community to discover new talent and support the development of their projects in the entertainment industry.