NFT Starbucks Ludes In 18 Minutes, Goks!

NFT Starbucks Odyssey sold out in dozens of minutes. (Photo; Doc. BuyNFT)

JAKARTA - Starbucks Odyssey, the coffee loyalty program of the famous coffee company, has released its first limited edition of NFT, which they call "Stamps." It didn't take long for this NFT to sell out in just 18 minutes. This shows high interest in Starbucks's release of NFT.

The Odyssey program was launched by Starbucks on the Polygon blockchain to explore opportunities offered by Web3 tools. As a loyalty platform for future generations, Odyssey can help build new brand relationships between customers and Starbucks.

Stamps is the latest NFT collection from Odyssey and is the fifth sale of the program. Stamps was first launched in December under the name "Holiday Cheer Edition 1". Currently, the basic price (floor price) of the Stamps reaches 1,796 US dollars (equivalent to Rp27 million).

Siren's collection is the last sale of the Stamps Odyssey series. The collection consists of 2,000 items representing the iconic version of the company, Siren. Starbucks Odyssey members can buy two Stamps for $100 (IDR 1.5 million) each and can pay with credit cards or connect their MetaMask wallets.

Sales were made at the Nifty Gateway market. However, due to the dense traffic, the site failed at some point. So some Discord users reported problems in accessing site and message errors, as the site seemed overwhelmed by traffic.

The secondary market is mainly dynamic, with a base price of US$389 (Rp5.9 million) after reaching US$500 (Rp7.6 million). One NFT sold for US$1,700 (Rp26 million), with a total secondary market volume of 121,795 US dollars (around Rp1.8 billion) reported from NFT Evening.

The NFT collection "Stamps" is another example of how brands use blockchain to create better relationships with their customers. Siren collection sales show that Starbucks has successfully started its steps in the Web3 ecosystem, as Starbucks makes it easy for all of its customers.

Those who are not familiar with crypto can buy NFT Stamps in the main market using credit cards, while customers who are used to using the NFT market can use MATIC tokens.