JAKARTA - Auctioning Indonesia's Chairmanship in ASEAN 2023, the Ministry of Communication and Information (Kemenkominfo) is targeting the wider community to better understand the matter.
Director of Information and Communication of Politics, Law and Security of the Ministry of Communication and Information, Bambang Gunawan, first said what the benefits of Indonesian Chairship in ASEAN 2023 were.
"In the midst of a difficult global situation, Indonesia remains optimistic about undergoing the Chairship of Indonesia in ASEAN 2023 and can provide benefits for all Indonesian people," Bambang said in a discussion on the Dissemination of Indonesian Chairship in ASEAN 2023, Friday, March 3.
It is known, this year the chairmanship of Indonesia in ASEAN 2023 carries the theme ASEAN Matters Epicentrum of Growth. In accordance with the theme, said Bambang, Indonesia will focus on two important elements.
The two elements are strengthening ASEAN's capacity, effectiveness, unity and centrality, "Epicentrum of Growth will highlight ASEAN's role as the center of regional and world economic growth.
That way, according to Bambang, the need for a public communication strategy so that information regarding ASEAN 2023 can be known by the entire community.
"First, increasing the ability for the benefits of the urgency of Indonesia's chairmanship in ASEAN 2023 as well as the implementation of the ASEAN Summit 2023 and the ASEAN Plus 2023 Summit in Indonesia. Second, increasing interest and a sense of belonging from the younger generation and journalists who will cover the ASEAN Summit 2023 and the ASEAN Plus 2023 Summit," said Bambang.
"Then, increase the participation of the community and journalists by participating in promoting or reporting the chairmanship of Indonesia in ASEAN 2023 and the implementation of the ASEAN Summit 2023 positively, as well as maintaining conducive conditions during the event," he added.
Meanwhile, Bambang stated that the target audience includes the public and journalists. Because, from public journalists, they can better know the activities related to ASEAN 2023.
"With the general public covering all categories of age or generation of boomers, genes x, genes y or millennials, and gen z," said Bambang.
Furthermore, Bambang's communication strategy will also take advantage of the digital technology and social media that will be optimized.
Covering the formation of the Content Strategy, voiced optimism that Indonesia will undergo the Chairship of Indonesia in ASEAN 2023 by highlighting its benefits for the community through easy-to-understand content.
Amplification of Content, inviting the public to support Indonesia's role as Chair of ASEAN during 2023 and spread positive content.
"Optimize the communication channels that are owned, appropriate, in accordance with the targeted target group and the targeted audience. We will cooperate with print media, online media and electronic media. Work also with the private sector and strategic partners," Bambang explained.
"Similarly with car free day, other local events, KOL, social media as well. There is also facilitation of media coverage on various channels, including the provision of media centers which will be opened later," he added.
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