JAKARTA - Elon Musk is back with his funny behavior. This time he supports himself, where SpaceX has reportedly purchased a package of ads on Twitter.
Both SpaceX and Twitter are owned by Musk today. The campaign will promote a satellite internet service owned and operated by SpaceX called Starlink on Twitter targeting the Spanish and Australian regions.
This deal could inject more than $250,000 worth of IDR 3.8 billion into Twitter's coffers. While this is not a big number, but given the rapid decline in company revenue since Musk took over, this purchase is quite helpful.
SpaceX's advertising campaign on Twitter is scheduled to start in the next few days and take effect for 24 hours. Users in the affected countries will also see ads for Starlink their first three access to Twitter during the campaign.
Apparently, this is the first time SpaceX has purchased significant ads on Twitter. Launching Mashable, Tuesday, November 15, Musk continues to try to make Twitter profitable after spending 44 billion US dollars equivalent to IDR 684 trillion to buy the microblogging platform more than two weeks ago.
In fact, he had to sell nearly $4 billion worth of Tesla's shares. After that, the billionaire immediately fired several Twitter officials, laid off about half of his workforce and 80 percent of his contractors.
He also sold a blue tick verification badge for $8 or IDR 77 thousand. The decline in Twitter revenue after Musk's acquisition came from major brands such as General Motors, Pfizer, and United Airlines, which announced they were blocking their Twitter ads.
Some of them are concerned about content moderation on the site, although Musk has guaranteed unchanging moderation. Many companies say they are waiting to see how things are going before continuing the ads.
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