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Linktree announced its partnership with TikTok to integrate a new feature called Profile Kit. This feature is expected to bring a better TikTok experience to its users.

The Linktree blog mentions that TikTok is the most loved and popular entertainment platform today. TikTok is also one of the platforms most linked to nearly 30 million Linktree users.

"In fact, we see more than five million TikTok views of Linktree profiles every day. That's why we partner with TikTok to launch a new Profile Kit," wrote Linktree.

Profile Kit is part of the TikTok for Developer program that allows users to securely log in to third-party platforms via the credentials logging into their TikTok accounts.

Not only that, but this new feature also allows users to share videos with their profiles. By integrating Profile Kit, Linktree gives users the ability to log in to their TikTok account via Linktree, highlighting its profile by displaying their six videos.

"Creators can choose to show their latest or most popular videos, or choose the videos they want to show in the in-bio link," the company explained further.

So, with this feature, everyone can browse the content creator's TikTok profile and play the video directly on the Linktree platform without having to leave the app.


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