JAKARTA - Indonesian esports club Rex Regum Qeon, also known as RRQ, announced its partnership with Togo chocolate biscuits from Khong Guan on Thursday, August 11.
At a press conference held in Jakarta, Creative Director Khong Guan, Teguh Sanjaya said that this partnership was carried out as a way to penetrate the current generation.
"So we have to be able to penetrate the current generation. In terms of market, we are the market leader, but it turns out that there are still many who don't know Togo. It's a shame if people know Khong Guan, but don't know Togo. Even though the quality is good," said Teguh to the media crew.
In addition, Teguh also revealed his reason for choosing the RRQ team as a working partner. According to his confession, he sees fans are very loyal to their favorite esports team, so with RRQ as a partner, it can also attract a wider range of consumers.
"In advertising, banner, billboards, it's normal. I see that RRQ fans are loyal to their idols. So they are loyal to RRQ and RRQ is loyal to Togo," he said.
Moreover, Teguh said several other possible collaborations with RRQ, one of which is holding a tournament between amateur esports players and professional players from RRQ.
"For offline collaboration, I once said I wanted to hold a tournament as an experience against a professional team (RRQ). Hopefully, in the future there will be an amateur tournament with the RRQ professional team," said Teguh.
VOIR éGALEMENT:
-
| TEKNOLOGI
Bantai ONIC dengan Skor 4-1, RRQ Hoshi Berhasil Sabet Juara MPL ID Season 9
25 April 2022, 11:29
Then, Teguh also said, there is a high possibility that this partnership will present a special edition collectible item with the RRQ team.
"That's the plan. But it's still being thought about. Let's just let it be a surprise in the future," he said.
On the other hand, the CEO of RRQ, Andrian Pauline, who was present virtually said he was proud to be working with a big brand from the Khong Guan Group, Togo.
"As a fellow market leader in a different industry, I am proud to be able to collaborate with a big brand like Togo," said Andrian.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
