JAKARTA – One of the largest car manufacturers from India, Mahindra & Mahindra successfully sold 100,000 Scorpio-N units in just 30 minutes in the domestic market. Scorpio-N is an SUV made by Mahindra & Mahindra.
In the first phase of purchase, the Scorpio-N sold 25,000 units in a short time, less than a minute after launch, as reported by Carscoops.
In fact, the official Mahindra & Mahindra website crashed for 55 seconds because many potential buyers visited the page. This condition forced other prospective buyers to not be able to order cars in the first batch.
In total, the company got more than 100,000 orders within the first 30 minutes of launch. As each order includes a mandatory deposit of 18,000 rupees (227 US dollars), Mahindra made a total of 22.7 million US dollars (approximately Rp. 338 billion) in half an hour of sales.
For information, the Scorpio-N car has the nickname "the big daddy of SUV". The vehicle is the latest version of the Scorpio SUV car with a more modern model and has advanced technology.
The model was announced last May, with an official debut following in June, but it didn't go on sale until last week. The buyers are considered to be scrambling to buy the Scorpio-N because Mahindra is selling it at a very affordable price in the first batch of promotions.
The company sells the Scorpio-N in price from US$15,178 to US$24,673 (Rp368 million), depending on the package. The company said prices for the next batch will be higher.
Mahindra said deliveries of the first Scorpio-N are scheduled to begin on September 26, and the company plans to produce another 20,000 vehicles by December.
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