JAKARTA – Carrefour, Europe's largest food retailer, has joined forces with venture capital firm Daphni to invest in a digital retail startup. The company announced Monday, April 4th, that it is part of their global plan to increase e-commerce expansion over the next four years.
Their new venture capital fund, Dastore, will initially invest 80 million euros (Rp 1.2 trillion) by taking a minority stake in a high-potential new start-up in France. Even globally this acquisition allows Carrefour "to stay close to innovation and new technologies", the statement added.
Last November Carrefour pledged to spend 3 billion euros (Rp 47 trillion) between 2022 and 2026 to ramp up digital expansion, one of the pillars of the group's strategy to stay ahead of Amazon in grocery delivery and accelerate its sustainable turnaround.
As a traditional retailer, Carrefour has been far behind in the world of e-commerce which continues to grow very fast by utilizing digital technology. This acquisition plan will make Carrefour more friendly to e-commerce and reach a wider market.
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