Spotify Makes Sure Its Name Is On Barcelona Uniforms And Camp Nou Stadium With 4-Year Contract

The Camp Nou stadium has now changed its name to Spotify Camp Nou. (photo credit: barcelona.com)

JAKARTA – FC Barcelona has signed a shirt and stadium sponsorship deal with the audio streaming platform Spotify. This confirmation was announced by the Catalan club on Tuesday, March 15.

The Spotify brand will certainly appear on the front of the FC Barcelona men's and women's shirts for four seasons, starting in 2022/23. The company will also be the first brand to sponsor the club's stadium, which will now be called Spotify Camp Nou.

"The vision of this partnership is to create a new platform to help artists interact with the global community of FC Barcelona fans," the club said in a statement.

We’re partnering with @Spotify to bring football and music together like you’ve never seen before 🏟

— FC Barcelona (@FCBarcelona) March 15, 2022

Neither Barcelona nor Spotify confirmed the details of the contract size of the deal. But according to Catalan radio station Rac1, the deal is worth 280 million euros.

Previously, Japanese retailer Rakuten had sponsored the men's team of El Barca since 2017 while equipment maker Stanley Black & Decker became the official shirt sponsor of the women's team in 2018.

“We are very proud to announce such a pioneering alliance with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel even more part of the Barça family through a unique experience,” said Joan Laporta, President of FC Barcelona.

“Combining two activities such as entertainment and football, allows us to connect with new audiences around the world,” added Laporta.

Meanwhile, Spotify also welcomed this agreement.

“We are thrilled to partner with FC Barcelona to bring the worlds of Music and Football together. Starting in July, our collaboration will offer a global stage for Artists, Players, and Fans at the new Spotify Camp Nou,” said Alex Norström, Chief Freemium Business Officer, Spotify.

“We have always used our marketing investments to strengthen Artists and this partnership will take this approach to new scales. We are excited to create new opportunities to connect with FC Barcelona's worldwide fan base,” added Norström.