26 Percent Sales Increase, Honda Brio Becomes HPM's Best Selling Product In The First Half Of 2023

Honda Brio 2023 (Doc. PT Honda Prospect Motor)

JAKARTA - PT Honda Prospect Motor (HPM), a Honda vehicle distributor in Indonesia, managed to record a positive increase in sales during the first half of 2023.

In the report, PT HPM noted that retail sales increased by 26 percent in the period half of 2023 compared to the same period last year.

This increase did not just happen. PT HPM's Director of Purna Selling, Sales and Marketing, Yusak Billy, stated that the increase in Honda's sales in this period was thanks to some of the refreshers of their products that received good reception from various circles of society.

This success is also supported by improved component supply and expansion of the full-sale service which provides convenience for consumers in buying Honda cars.

"We are optimistic that this positive trend will continue in the second half with plans to launch new products and sales programs that make it easier for consumers to buy Honda cars," Billy said in his official statement, Sunday, June 16.

During the first half of 2023, Honda managed to record retail sales of 67,797 units. Honda Brio became the best-selling model with a total sales of 29,365 units, followed by Honda HR-V with 13,795 units. Followed by Honda BR-V with 9,963 units, Honda WR-V with 8,963 units, and Honda CR-V with 2,384 units.

In addition to the SUV segment, other models also contributed positively during the first half of 2023, such as the Honda City Hatchback Hospital with 1,673 units, Honda Civic RS with 481 units, Honda Mobilio with 855 units, Honda Accord sold 160 units, Honda City Sedan with 143 units, and Honda Civic Type R with 15 units.

Of the total 67,797 units during the first half of 2023, 10,459 of them were sold in June 2023. Although this figure is slightly lower than last May's sales of 11,391 units.