Pay IDR 52 Million, Get This Tesla Color

Tesla Model Y with Midnight Cherry colors. (Photo: Twitter/@teslaeurope)

JAKARTA - Tesla again presents color options for customers who want to buy one of its models, Model Y.

The electric vehicle brand from the United States provides Midnight Cherry color options for customers in the European region, by utilizing Tesla's Gigafactory in Berlin.

Quoted from ArenaEV, Sunday, May 7, Tesla added the Midnight Cherry color option through Tesla's official Twitter account which has a dark red flow that is tailored to consumer wishes.

In addition to the Midnight Cherry color, previously Tesla also presented a Quicksilver color option that can be ordered with a delivery period from May to June.

The release of additional colors for the Tesla Model Y is claimed to prevent consumers from saturation. Previously, Tesla only provided white, black, red, and blue in the electric coupe car.

As a pioneer of commercially successful electric cars, Tesla has succeeded in building innovative and worldwide-known brands. However, with increasingly fierce competition in the electric vehicle industry, Tesla needs to continue to innovate in order to stay superior and captivate potential consumers.

Currently, the color option is only available in Europe at an additional price of 3,200 euros or around Rp52 million. This price is a little expensive when compared to the 3,000 euro Quicksilver option or Rp44 million.