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JAKARTA - The Ministry of Creative Economy/Creative Economy Agency (Kemenkraf/Bekraf) projects that there will be at least three creative economy trends in 2025 that reflect the dynamics of innovation by combining local cultural values and developments of modern technology to meet the needs of domestic and foreign markets.

Minister of Creative Economy/Head of the Creative Economy Agency (Menekraf/Kabekraf) Teuku Riefky Harsya explained one of the concepts that is predicted to be a trend, namely "Local is the New Luxury".

"To highlight pride in the products and culture of the archipelago with world quality standards," said Menekraf Riefky in the 2024 Year-End Press Meeting (JPAT) at Balairung Soesilo Soedarman, Sapta Pesona Building, Jakarta, Friday (20/12/2024).

Furthermore, the concept of "Experiential Experience Culinary" offers a new sensation in exploring the culinary flavors of the archipelago.

Then the third is "Revolutionary Mode" which emphasizes the sustainability and future vision of an environmentally friendly industry. One of them is by utilizing materials from natural fibers.

"All of this trend reflects the direction of the creative economy which is oriented towards innovation, sustainability, and cultural relevance in the midst of the digital era," said Menekraf Riefky.

A number of these trends are expected to meet the targets that will be achieved by the Ministry of Creative Economy. GDP Ekraf in 2029 is 8.37 percent as stated in the RPJMN (National Long-Term Development Plan). With an indicator of creative export growth of 5.96 percent, export employment of 27.66 million people, and economic investment growth of 8.08 percent.


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