Sido Muncul Luncurkan Produk Terbaru Bernama 'Tentrem White Coffee'

Photo: Doc. Sido Muncul

JAKARTA - Semarang is a city rich in culture and history with interesting cultural diversity. Culture in Semarang reflects the combination of Javanese, Chinese, Arabic, and Dutch cultures, creating a unique and interesting city to explore.

Looking at the rich culture and diversity of ethnicity accompanied by historically-valued buildings. The city of Semarang is increasingly being targeted for tourism.

In addition to various cultures, Semarang also produces coffee that has a unique taste of flavor-rich and delicious combination.

Seeing the rapid increase in coffee culture throughout Indonesia, Sido Muncul took advantage of opportunities by presenting a new line of business in collaboration with Hotel Tentrem to present premium coffee drinks and five-star quality typical of Semarang with the best aroma and good taste.

Located at the Tentrem Hotel Semarang, Tuesday, November 21, Sido Muncul launched Premium Coffee "Tentrem White Coffee, Instant Coffee Rice Drink 3 in1". Made from selected coffee beans, the quality of the taste of the special Semarang white coffee is in the white coffee tentrem.

Director of Sido Muncul, Irwan Hidayat, said Tentrem White Coffee was a new step for Sido Muncul in treading the food and beverage business.

"Ide made Tentrem White Coffee appear in March 2023, at that time I dreamed of meeting my grandmother, Sido Muncul founder Mrs. Rakhmat Sulistio, as if asking me to make premium coffee products. While smiling, her left hand was holding a cup, and her right hand made a thumbs up. I immediately thought about it and a meeting with my younger siblings decided to enter the premium coffee business, which was classy and had a high taste," said Irwan, in his statement, quoted Friday, November 24.

Irwan added that this premium 3 in 1 instant Tentren Coffee is the first local product in Indonesia. So far, similar products come from abroad.

"The design is out of the habit of people designing coffee, the design is generation Z young people. It is hoped that the presence of Tentrem White Coffee can be accepted in the hearts of the people," concluded Irwan.