Sido Muncul Participates In The Development Of Tourism Destinations In Semarang

Photo: Doc. Sido Muncul

JAKARTA - Semarang City in recent years has experienced an increase in the development of tourist destinations. This has also become one of the concerns of PT Industri Jamu and Pharmacy Sido Muncul Tbk (SIDO) to continue to participate in developing tourist destinations in the area nicknamed Atlas City.

Director of Sido Muncul, Irwan Hidayat, said that his party invites all elements of society to jointly develop tourism potential in Semarang City so that it becomes a tourist destination that can attract domestic and foreign tourists.

Irwan also often invites dozens of figures from various professions, such as academics, business people, cultural actors, and tourism activists to participate in bringing tourism changes to the city of Semarang more advanced.

Tourism is one of the strategic sectors developed, in order to improve development in the city of Semarang. A number of tourist attractions still need revitalization in order to be able to attract tourists and also become the target of investors. Even investors will be more interested in investing in Semarang City," said Irwan, quoted Wednesday, August 30.

Furthermore, Irwan said, Semarang City is rich in tourism potential that can be further developed. Not only religious tourism, but tourism based on mountainous nature and coastal areas.

The various tourism potentials of Semarang City, said Irwan, must be presented in a genuine, native manner, as it is as a local wisdom. Irwan also invited tourism object managers, arts activists and the community to jointly develop the tourism sector in Semarang City and its surroundings.

"We will continue to encourage artists to be more innovative by creating new creations and being able to synergize with tourism object managers to present performances and art performances," said Irwan.

Irwan hopes that with traditional arts performances in tourist attractions, the local economy can increase, even residents are happy, artists are happy, traders are also happy and local tourist visits are increasing.

"The city of Semarang is very rich and very potential to be like Bali. Here it is complete, there are natural tourism, mountains and seas, there are religious tourism of all religions, has a variety of distinctive culinary delights, there are Old Cities with historic old buildings, there are various Javanese, Malay, Arabic, Chinese cultures, there are wayang skin to potehi puppets, which have the potential to attract many tourists," he said.

According to him, if the tourism potential can be developed optimally, it will be a lot of choice for foreign tourists. The potential for tourism in the Semarang City area is expected to be able to help raise the residents' economy.

"Don't just go to the city center, which is a concern for the development of the tourism sector. Western areas such as Mijen, Mount Pati must also be a concern, as well as to break up crowds not only in the city center," he said.

Sido Muncul is committed to supporting the development of tourism in Semarang City, and will even be realized by building a number of hotels, including 3 5-star hotels located on Jalan Sisingamangaraja, Klipang and on Jalan Ahmad Dahlan in front of Telogorejo Hospital, from previously building Hotel Tentrem, Chanti hotel and Candi Hotel.

In addition, the Sido Muncul factory area will also soon be built by the Herbal Medicine Museum. In fact, every month there are 12,000 tourists, and every year 140,000 people see agro-tourism and see herbal production.

Not only that, Irwan also plans to build facilities for various sports facilities including the Tentrem Sport Center, Tennis Academic Tennis Tenrem, Tentrem Sport Hotel in Klipang, East Semarang, eight indoor hardcourt tennis courts, four indoor kilometers tennis courts, six outdoor hardcourt tennis courts, one tennis stage with a capacity of 2,300 spectators equipped with complete Gym facilities for tennis and driving range 52 bays.

According to him, Semarang can be a center for Indonesian tennis activities. Existing stadiums can also be used for badminton tournaments, basketball, as well as national and international music concerts.

"I have prepared an area of 8 hectares in the Klipang area, east Semarang which we plan to make as a Sport Center. The design is already there, later there will be 17 tennis courts and various other sports facilities, which will be integrated with museum areas, housing, hotels and apartments. Hopefully later it can increase the attractiveness of the community or tourists from outside the area to visit Semarang City," explained Irwan.