Menkop UKM Teten Masduki Efforts To Revitalize People's Markets Connected To Digitalization

Minister of Cooperatives and Small and Medium Enterprises (Menkop UKM) Teten Masduki. (Photo: Doc. Antara)

JAKARTA - Minister of Cooperatives and Small and Medium Enterprises (Menkop UKM) Teten Masduki seeks to revitalize the people's or traditional market that is connected to digitalization.

"We are targeting a digital transformation of 30 million MSME players (micro, small and medium enterprises) until 2024," said Teten Masduki during land coffee with traditional market traders and stakeholders, including related officials in Surabaya, quoted from Antara, Sunday 9 July.

As a pilot project, he continued, his party asked the Surabaya City Government and the East Java Provincial Government to fix the system so that in the future all traditional market traders in the region are able to sell online.

According to him, to date, only 21 million MSME players have been connected to digitalization, 18 thousand of whom are traditional market traders.

If the revitalization of traditional markets is organized from now on, he continued, then the digital transformation target of 30 million MSME players in 2024 is optimistic that it will be achieved.

The revitalization includes structuring so that suppliers such as fruit farmers, vegetables, and breeders and so on are easier to provide basic necessities or basic necessities in traditional markets.

In addition, traders are connected to a marketplace or digital marketplace so that buying and selling activities can be served online.

"This needs to be educated on how traders in the market trade, wrapping and then making prices. In my opinion, compared to modern markets, this is much more competitive. Traders in traditional markets do not need to rent places to sell expensive ones. Selling remains in the market but also serves online. Just tidy up the system," he said.

Robiatul Adawiyah is one of the traditional market traders in Surabaya who has enjoyed many benefits from selling online since 2020.

The fruit and vegetable traders at Pucang Market in Surabaya recorded turnover from online sales of more than IDR 2 million per day. Compared to offline sales, which according to him often does not reach IDR 1 million per day.

The 24-year-old woman even reached a turnover of Rp120 million just from online sales a month.

"After entering the digital marketplace, there are many developments. The turnover has increased dramatically to a few percent. The turnover from online sales is always much higher than offline," he said.