JAKARTA - PT Hartadinata Abadi Tbk (HRTA) has again innovated to make it easier for consumers to buy and sell gold products with the aim of saving or investing in gold by launching the EmasKITA application.
The application, which is the result of Hartadinata Abadi's collaboration with Antam Indonesia's Gold, comes in the Android and IOS versions to complement customer experience so that customers can easily get pure gold bullion gold products from Gold KITA, and a collection of Kencana jewelry.
In order to strengthen the GoldKITA application ecosystem, Hartadinata Abadi also inaugurated the collaboration with JNE as trusted expedition partners and blu by BCA Digital as one of the payment partners. The two partners are partnered with Hartadinata Abadi to provide a sense of security in transactions and through the ecosystem of partners, EmasKITA and Kencana products can be in demand and accepted by all levels of society.
CEO of PT Hartadinata Abadi, Sandra Sunanto said, the GoldKITA application is a form of company innovation to make it easier for consumers to buy and sell gold bullion and jewelry products, especially Gold KITA and Kencana products.
"The advantage of this application is that we provide one-stop shopping for consumers, including serving a buyback with the 'pick up' feature in collaboration with JNE so that consumers do not need to come to the store because the products will be picked up to consumer homes. This application guarantees the ease of gold transactions and cashing them out again," he said in Jakarta, Thursday, June 8.
Some of the flagship features offered by the GoldKITA application include: Buy and sell gold easily; Buyback of gold with the pick-up feature supported by JNE; Check the authenticity of gold through the QR scan feature; Check daily gold prices; Loyalty points that can be used for the purchase of the next EmasKITA, as well as various practical, safe and reliable payment methods, including using blu by BCA Digital.
To enliven the launching, EmasKITA provides an attractive promo in the form of a special voucher for new users, namely vouchers of IDR 20,000. In collaboration with JNE, EmasKITA offers free shipping of up to IDR 30,000 and a direct discount on 1 gram of EmasKITA products of IDR 10,000. This promotion is valid from 8 June - 31 July 2023 with the terms and conditions applicable.
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On the same occasion, Hartadinata Abadi also announced a new collection of GoldKITA products with a special packaging design from the winner of the GoldKITA competition which was held in February - March 2023, in order to support and appreciate the original Indonesian talent. This collection of special editions can only be obtained through transactions on the EmasKITA application.
"As a child of the nation, Hartadinata Abadi is very proud to be one of the pioneers in the gold and jewelry industry in the country which is manifested through the creation of the nation's children in terms of ideas and designs of our gold products. The winning design in the competition held reflects the spirit of nationality and the richness of Indonesian culture which is inspired by the younger generation who is also in line with the EmasKITA product. We do not expect that the high interest of the younger generation in participating in this competition and all incoming designs is very interesting, so we have difficulty choosing the winner," concluded Sandra.
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