Bibit.id Wins Gold Champion Award In The Investment Application Category At The Indonesia WOW Brand 2023

Photo: Doc. Bibit.id

JAKARTA - After winning the Silver Champion award for the investment application category at the Indonesia WOW Brand 2022 event last year, Bibit.id won the Gold Champion award for the same category at the Indonesia WOW Brand 2023 organized by MarkPlus, Inc.

This award affirms Bibit's commitment to presenting relevant products and features for investors in Indonesia. The award given at the WOW Brand Festive Day 2023: Branding for the Game Changers event on May 11, 2023 was received directly by Angie Anandita Tjhatra as Head of Digital Marketing Bibit.

"This award is a form of appreciation that we present to all teams in Bibit and millions of our investors in more than 500 cities in Indonesia. We continue to be committed to being at the forefront, being the top of the mind for investment applications that help Indonesians plan their future finances better," said Angie, in her statement, Monday 15 May.

Angie added that the majority of Bibit users are young people aged 18-35 years who come from students, fresh graduates, entrepreneurs, housewives, office workers and young parents, where these users are classified as digital natives who want flexibility in their activities, including investing.

"By communicating digitally and being present in digital spaces of society, we have succeeded in inviting millions of investors in Indonesia to invest in mutual funds, stocks, Government Securities, and State Bonds Fixed Rate effectively. We also continue to hear the needs of our users so that Bibit can provide programs, features, and relevant and solution products to the needs of users," added Angie.

In addition to targeting retail investors, Angie said that Bibit has also targeted the corporate segment through the Bibit Bisnis feature. The Bibit Bisnis feature was introduced to help companies optimize their more funds to quality mutual fund products from various choices of best investment managers in Indonesia.

By investing in mutual funds, companies can get a return of up to 3-7% of their idle cash. If there is a sudden need for funds for business activities, investment can be withdrawn at any time without being penalized. All can be done without a minimum of placement funds, transaction fees and administrative costs.

Regarding the Gold Champion award that Bibit received, MarkPlus, Inc. conducted a survey of around 1000 respondents in several major cities in Indonesia. The survey, which was conducted, refers to the WOW Marketing concept which measures five main aspects in a brand, namely 5A (Aware, Appeal, Asking, Act, Advocate).

To measure the 5A aspect on a brand, MarkPlus, Inc. uses the Brand Advocacy Ratio (BAR) method which measures how capable the company is to turn its product or service brand awareness into an advocacy brand. The assumption is, the higher the BAR value, the better the reputation that a brand has.

"In the era of social media, we really have to be able to see how much consumers can recommend or advocate for our brand. Brand Advocacy Ratio has been used abroad such as Vietnam, Malaysia, and Japan," explained Hermawan Kartajaya as Founder & Chairman of MarkPlus, Inc.