Jack 'n Jill Sees Opportunities For Rapid Growth Of Brown Products In The Form Of Mutipack

Photo: Doc. Jack n Jill

JAKARTA - The year 2023 is a good start for the community to be more flexible in their activities since the relaxation of pandemic rules. One of them is by increasing togetherness time with friends and family without limited distance.

Chocolate cream Cloud9 Crunchy is here to add to the excitement of spending time together for children and families, by launching a new multipack product variant, namely, Cloud9 Crunchy 3in1 contains 3 and Cloud9 Crunchy Treat Pack content 10.

Starting to launch in February 2023, these two Cloud 9 products focus on providing a pleasant experience with easy-to-take packaging and very friendly prices, in the range of IDR 5,500 for 3in1 and IDR 9,900 for Treat Packs (Recommended Prices for Java, Bali, Lampung) areas.

"We want to make the time to gather with friends and family more memorable accompanied by every sweet and exciting bite of the Cloud9 chocolate snack," said Meiliana Soraya, Marketing Manager of PT URC Indonesia's Confactionary, in a statement, Wednesday, April 19.

According to data from Nielsen Modern Trade, Java, December 2022, the Enrobed Chocolate category grew by 17 percent in 2022 vs 2021, as competitive as the total brown category growth of 16 percent. In addition, based on predictions from Euromonitore 2020, chocolate products in multipacks (touches and bags) will grow more rapidly in the next 2021-2026 period.

The presence of the two latest innovation products of Cloud9 is a form of response to the growing multipack enrobed chocolate trend and the optimism of the Cloud9 brand to be present at every exciting moment of Indonesian children and families, said Rachmawati Sutarto, Marketing Director, PT. URC Indonesia.

Cloud9 is always committed to producing high-quality products that are popular with the public. The latest Crunchy Cloud 9 products can now be found in the nearest Modern Trade Independent (MTI) throughout Indonesia or can be purchased through BliBli e-commerce. To get exciting information about Cloud 9 Crunchy products, keep up with Cloud9 social media on Instagram (@cloud9id), Facebook (@cloud9 Indonesia) and Youtube (@cloud9 Indonesia).